Marketing Executive - Pune

Drishti IAS; Pune District; On-site; INR 420,000 - 720,000; Full time

Job summary

Drishti IAS Pune centre is seeking a marketing coordinator to own local marketing efforts, plan campaigns, and drive student engagement in coordination with the Head Office.

You will execute ATL and BTL activities, manage local partnerships, events, and branding, and report on campaign performance to optimize lead generation and center visibility.

The role requires strong communication, organization, and the ability to work independently with regional teams.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Basic understanding of marketing activities and campaigns.
• Good communication and interpersonal skills.
• Familiarity with CRM tools and MS Office.
• Willingness to learn and coordinate with multiple teams.

Responsibilities

• Own local marketing activities and campaigns for the center.
• Plan, execute and monitor ATL and BTL campaigns.
• Coordinate with Delhi Head Office for alignment.
• Drive lead generation and student engagement.
• Prepare weekly/monthly performance reports.

Skills

Marketing basics

Communication skills

Interpersonal skills

ATL/BTL coordination

Organization & reporting

Education

Bachelor’s degree in Marketing, Management, or any related field

Tools

MS Office (Excel, Word, PowerPoint)

CRM tools

Social media platforms

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

• Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.


• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.


• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.


• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.


• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.


• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.


• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.


• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).


• Basic understanding of marketing activities, promotions, and event execution.


• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.


• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.


• Good communication and interpersonal skills for student and vendor interaction.


• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.


• Strong organization, follow-up, and reporting skills.


• Ability to work independently with guidance from regional/head office teams.


• Positive attitude, disciplined work ethic, and willingness to learn.


• Behavioral skills: Teamwork, accountability, creativity, and time management.