Marketing Executive / Marketing Assistant

Sahajanand Medical Technologies; Surat; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Sahajanand Medical Technologies is seeking a Marketing Associate to support the Marketing team in planning and executing campaigns, product launches, digital content, and sales enablement. The role requires strong organizational skills, creativity, and attention to detail.

You will coordinate campaigns, manage social media, assist with events, and prepare marketing collateral while ensuring branding consistency across materials. Fresh graduates with excellent communication may apply.

Qualifications

• Bachelor's degree in marketing, business administration, life sciences, biotechnology, biomedical engineering, pharmacy, or related discipline.
• MBA (Marketing) preferred but not mandatory.
• 13 years of marketing experience (healthcare/medical devices preferred).
• Fresh graduates with excellent communication skills may also apply.

Responsibilities

• Support day-to-day marketing operations for campaigns and launches.
• Coordinate new product launches and maintain the annual calendar.
• Track marketing activities and campaign performance.
• Create digital content and manage social media platforms.
• Prepare brochures, presentations, and product literature.
• Support events, exhibitions, and conferences; coordinate logistics.
• Assist with sales enablement materials and CRM data upkeep.
• Ensure branding consistency across materials; proofreading responsibilities.

Skills

Excellent written and verbal коммуника

Strong organizational skills

Attention to detail

Creative thinking

Time management

multitasking

Team player

Willingness to travel

Education

Bachelor's Degree in Marketing or related field

MBA (Marketing) preferred

13 years of marketing experience (healthcare/medical devices preferred)

Tools

Microsoft Office

Canva

Adobe Illustrator/Photoshop

CRM software

Google Analytics

Basic video editing

Social media management

Job description

Position Summary

To provide day-to-day support to the Marketing team in planning and executing marketing initiatives, product launches, digital campaigns, scientific events, exhibitions, and sales enablement activities. The role requires excellent organizational skills, creativity, and attention to detail.

Key Responsibilities

Marketing Operations

• Assist in planning and executing marketing campaigns for Medlera products.
• Coordinate new product launches.
• Maintain the annual marketing calendar.
• Track marketing activities and campaign performance.
• Coordinate with sales, product management, and distributors.

Digital Marketing

• Manage LinkedIn, Facebook, Instagram, and other social media platforms.
• Assist in creating digital content including:

• Product videos
• Educational posts
• Infographics
• Customer success stories
• Product announcements

Update the company website.

Support email marketing campaigns.

Marketing Communications

• Prepare brochures, flyers, catalogues, and product presentations.
• Coordinate artwork with graphic designers.
• Ensure branding consistency across all marketing materials.
• Proofread promotional content.

Scientific & Product Marketing

• Assist in preparing:

• Product literature
• Clinical evidence summaries
• Competitor comparison sheets
• Product FAQs
• Sales training materials

Support the creation of product launch kits.

Event Management

• Medical conferences
• Exhibitions
• CME programs
• Distributor meetings
• Product launch events

Coordinate booth logistics and promotional materials.

Maintain event budgets and timelines.

Market Research

• Conduct competitor analysis.
• Monitor market trends in diagnostics.
• Track pricing and new product launches.
• Prepare market intelligence reports.

Sales Support

• Prepare sales presentations.
• Assist with proposal documents.
• Coordinate marketing materials for distributors.
• Maintain customer databases and CRM records.

Administrative Support

• Maintain marketing inventory.
• Coordinate printing and vendor management.
• Prepare purchase requests.
• Track marketing expenses.
• Maintain marketing documentation.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Life Sciences, Biotechnology, Biomedical Engineering, Pharmacy, or related discipline.
• MBA (Marketing) preferred but not mandatory.
• 13 years of marketing experience (healthcare/medical devices preferred).
• Fresh graduates with excellent communication skills may also apply.

Required Skills

Technical Skills

• Microsoft Office (Excel, PowerPoint, Word)
• Canva
• Adobe Illustrator/Photoshop (preferred)
• CRM software
• Google Analytics (preferred)
• Basic video editing
• Social media management

Professional Skills

• Excellent written and verbal communication
• Strong organizational skills
• Attention to detail
• Creative thinking
• Time management
• Ability to multitask
• Team player
• Willingness to travel for conferences and exhibitions

Key Performance Indicators (KPIs)

• Marketing campaigns executed on time
• Social media engagement growth
• Marketing collateral delivered within timelines
• Number of product launch activities completed
• Lead generation support
• Event execution quality
• Website updates completed
• Distributor marketing support turnaround time
• Marketing budget adherence
• Internal stakeholder satisfaction

Preferred Experience

• IVD diagnostics
• Medical devices
• Hospital marketing
• Laboratory products
• Women's health
• Point-of-care diagnostics
• Digital healthcare

Career Progression

Marketing Assistant Marketing Executive Product Executive Product Manager Senior Product Manager Marketing Manager Head of Marketing

Why Join Medlera?

Work with innovative diagnostic technologies.
Exposure to product launches in India and global markets.
Opportunity to collaborate with leading clinicians and key opinion leaders.
Fast-track career growth in a high-impact healthcare organization.
A collaborative and purpose-driven work environment focused on improving patient outcomes.
This description reflects the blend of marketing coordination, digital execution, and scientific support typically expected in healthcare diagnostics marketing roles.

Medlera, will have three defining three specialized marketing career tracks as the company grows:

1. Product Marketing (scientific marketing and product launches),
2. Digital & Brand Marketing (social media, website, campaigns, and content),
3. Clinical & Medical Marketing (KOL engagement, publications, clinical evidence, and medical education). This structure aligns well with your expanding portfolio of JANANI, JVARA, metabolic diagnostics, and laboratory solutions.