Marketing Executive - Educational Industry

Flywheel Aviation Academy; Nagpur District; On-site; INR 400,000 - 650,000; Full time

Job summary

Flywheel Aviation Academy across Vidarbha seeks a highly energetic Business Development & Marketing Executive to expand student reach and drive admissions. The role is field-oriented and involves visiting colleges, conducting seminars, generating enquiries, counselling students, and forming institutional partnerships.

You will travel extensively across Vidarbha, building relationships with Principals and educators while coordinating with the admissions team to achieve targets through campaigns

Qualifications

• Field-based role requiring extensive travel across Vidarbha.
• Strong candidate should drive admissions through seminars and college visits.
• Ability to build institutional partnerships and manage multiple stakeholders.

Responsibilities

• Visit colleges, schools, and educational institutions across Vidarbha.
• Generate student enquiries and counselling sessions with prospective students and parents.
• Convert leads into admissions and achieve monthly/quarterly targets.
• Develop and maintain relationships with principals, directors, and placement officers.
• Execute offline marketing activities and coordinate with admissions teams.

Skills

College visits

Lead generation

Student counselling

CRM & reporting

Job description

Role & responsibilities

We are looking for a highly energetic, confident, and target-oriented Business Development & Marketing Executive to expand our student reach and drive admissions across Vidarbha.

The candidate will be responsible for visiting colleges and educational institutions, conducting career seminars and presentations, generating student enquiries, counselling prospective students, developing institutional relationships, and converting leads into admissions.

This is a field-oriented business development role and requires extensive travel across Vidarbha for college visits, seminars, promotional activities, and student admissions.

Key Responsibilities

1. College Visits & Career Seminars

• Visit colleges, schools, educational institutions, and coaching institutes across Vidarbha on a regular basis.
• Identify and establish relationships with colleges and educational institutions.
• Coordinate with college management and authorities to organize career guidance seminars, aviation awareness programs, presentations, workshops, and student interaction sessions.
• Conduct engaging seminars and presentations for students about careers in Aviation, Cabin Crew, Airport Ground Staff, Hospitality, Travel & Tourism.
• Represent Flywheel Aviation Academy professionally during seminars, educational fairs, career events, and promotional activities.
• Generate student enquiries and prospective admissions through institutional visits and seminars.
• Build long-term relationships with colleges and develop institutional tie-ups for continuous student referrals.

2. Student Lead Generation & Admissions

• Generate leads through college visits, seminars, field marketing, references, events, and other promotional activities.
• Interact directly with students and understand their career interests and aspirations.
• Explain Flywheel Aviation Academy's courses, training methodology, career opportunities, eligibility, fees, and admission process.
• Conduct student and parent counselling sessions.
• Follow up consistently with prospective students through calls, WhatsApp, email, and personal meetings.
• Convert qualified leads into confirmed student admissions.
• Achieve assigned monthly and quarterly admission targets.

3. Business Development

• Identify new colleges, schools, institutions, and potential student acquisition channels across Vidarbha.
• Develop and maintain strong relationships with principals, directors, placement officers, career counsellors, faculty members, and other key decision-makers.
• Explore opportunities for seminars, workshops, career counselling sessions, and institutional partnerships.
• Develop new referral and lead-generation channels to increase admissions.
• Monitor market trends, competitor activities, and emerging opportunities in the education and aviation training sector.

4. Marketing & Promotion

• Execute offline and field marketing activities across Vidarbha.
• Participate in education fairs, exhibitions, career events, promotional campaigns, and student engagement activities.
• Support digital and social media marketing campaigns where required.
• Coordinate with the internal marketing and admissions team for campaigns and promotional activities.
• Develop innovative ideas to increase brand awareness and student enquiries.

5. Follow-Up & Reporting

• Maintain detailed records of college visits, seminars, leads, counselling sessions, follow-ups, and admissions.
• Update CRM/lead management systems regularly.
• Submit daily/weekly/monthly reports on field activities and admission progress.
• Track leads from initial enquiry through counselling and final admission.
• Analyse conversion rates and continuously work toward improving admission performance.

Travel Requirement

Extensive travel across Vidarbha is an essential part of this role.

The candidate should be comfortable travelling to different cities and towns across the Vidarbha region for:

• College and school visits
• Career seminars and presentations
• Student counselling
• Educational fairs and exhibitions
• Institutional meetings
• Marketing and promotional activities
• Admission follow-ups and conversion

Preferred candidate profile : Candidates who are not comfortable with regular field travel should not apply.