Marketing Executive

Edwise International; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Edwise International is seeking a dynamic Marketing Executive to promote overseas education services across schools, colleges, and coaching centres. The role involves extensive travel (approximately 70%) to conduct seminars, build relationships with stakeholders, and generate student leads.

The ideal candidate will have strong communication, networking, and event coordination skills, with 1–3 years of field marketing or admissions experience. Bachelor’s degree in a related field is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Education, Communications, or a related field.
• 1–3 years of experience in field marketing, educational marketing, business development, admissions, or sales.
• Experience in overseas education industry is preferred but not mandatory.

Responsibilities

• Visit schools, colleges, universities, coaching institutes, and educational organisations to promote overseas education services.
• Build and maintain relationships with principals, counsellors, placement officers, teachers, and institutional decision-makers.
• Identify and develop new institutional partnerships to expand the company's network.
• Organise and coordinate seminars, career guidance sessions, education fairs, workshops, and promotional events.
• Deliver presentations on overseas education opportunities, study destinations, universities, admission processes, scholarships, and visa pathways.
• Represent the company at educational events and exhibitions.
• Distribute marketing materials and ensure brand visibility at partner institutions.
• Generate quality student leads through institutional visits and promotional activities.
• Collect and maintain accurate student data and enquiry information.
• Ensure timely follow-up of leads by coordinating with counselling and admissions teams.
• Meet monthly lead generation and institutional visit targets.
• Identify opportunities to increase brand awareness and student engagement.
• Develop new marketing initiatives to expand the company's reach.
• Gather market intelligence, competitor information, and student preferences.
• Maintain records of daily field visits, institutional meetings, seminars conducted, and leads generated.
• Submit regular activity reports and market feedback to the reporting manager.
• Coordinate with internal teams to ensure smooth execution of marketing campaigns and events.

Skills

Communication skills

Networking

Event coordination

Travel readiness

CRM software

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

MS Office

Job description

We are looking for a dynamic, energetic, and target-driven Marketing Executive to promote our overseas education services and strengthen our presence across schools, colleges, coaching centres, and other educational institutions. This is a field-intensive role, with approximately 70% of the time spent travelling to educational institutions, conducting promotional activities, organising seminars, and building relationships with key stakeholders.

The ideal candidate should possess excellent communication and networking skills, be comfortable with extensive travel, and have a passion for interacting with students and educational professionals.

Key Responsibilities

• Institutional Outreach & Relationship Management
  • Visit schools, colleges, universities, coaching institutes, and educational organisations to promote the company's overseas education services.
  • Build and maintain strong relationships with principals, counsellors, placement officers, teachers, and institutional decision-makers.
  • Identify and develop new institutional partnerships to expand the company's network.
• Marketing & Student Engagement
  • Organise and coordinate seminars, career guidance sessions, education fairs, workshops, and promotional events.
  • Deliver presentations on overseas education opportunities, study destinations, universities, admission processes, scholarships, and visa pathways.
  • Represent the company at educational events and exhibitions.
  • Distribute marketing materials and ensure effective brand visibility at partner institutions.
• Lead Generation
  • Generate quality student leads through institutional visits and promotional activities.
  • Collect and maintain accurate student data and enquiry information.
  • Ensure timely follow-up of leads by coordinating with the counselling and admissions teams.
  • Meet monthly lead generation and institutional visit targets.
• Business Development
  • Identify opportunities to increase brand awareness and student engagement.
  • Develop new marketing initiatives to expand the company's reach.
  • Gather market intelligence, competitor information, and student preferences.
• Reporting & Administration
  • Maintain records of daily field visits, institutional meetings, seminars conducted, and leads generated.
  • Submit regular activity reports and market feedback to the reporting manager.
  • Coordinate with internal teams to ensure smooth execution of marketing campaigns and events.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Education, Communications, or a related field.
• 1–3 years of experience in field marketing, educational marketing, business development, admissions, or sales.
• Experience in the overseas education industry is preferred but not mandatory.

Required Skills

• Excellent communication and presentation skills.
• Strong networking and relationship-building abilities.
• Confidence in speaking to large student groups and institutional representatives.
• Strong organisational and event coordination skills.
• Lead generation and business development skills.
• Good negotiation and persuasion abilities.
• Basic knowledge of overseas education, study abroad programmes, or international admissions is an advantage.
• Proficiency in Microsoft Office and CRM software is preferred.
• Self-motivated and target-oriented.
• Professional and confident personality.
• Excellent interpersonal skills.
• Ability to work independently with minimal supervision.
• Strong problem-solving and planning skills.Willingness to travel extensively.

Working Conditions

• Approximately **70% field work** involving regular travel to schools, colleges, coaching centres, and educational institutions.
• 30% office-based work for planning, reporting, coordination, and follow-up.
• Local travel on a daily basis, with occasional outstation travel for education fairs, seminars, and institutional partnerships.
• Flexible working hours during events and admission seasons.

Key Performance Indicators (KPIs)

• Number of institutional visits completed.
• Number of new institutional partnerships established.
• Number of seminars, workshops, and promotional events organised.
• Student enquiries and qualified leads generated.
• Conversion of leads into counselling appointments and admissions.
• Achievement of monthly and quarterly marketing targets.
• Quality of institutional relationships and repeat engagement.
• Timely submission of activity reports and market feedback.

Preferred Candidate Profile

• Passionate about education and student engagement.
• Comfortable travelling extensively and working in the field.
• Energetic, proactive, and results-driven.
• Possesses a valid driving licence and own vehicle (preferred).
• Fluent in English and the local language.