Marketing Executive

Rakesh Kumar Mohapatra; Mayurbhanj; On-site; INR 150,000 - 220,000; Full time

Job summary

GYANEXA in Odisha seeks a Field Marketing Executive to promote courses, visit schools and communities, and generate student leads.

You will counsel families, explain fees and facilities, and manage follow-ups via phone and WhatsApp to drive admissions. Daily records and reporting are required in this full-time on-site role. Must own a smartphone and two-wheeler.

Qualifications

• Strong communication and counselling abilities.
• Proven lead generation and closing skills.
• Customer/parent handling with empathy and professionalism.
• Self-motivated with time and territory management.
• Target-driven mindset with a focus on education sales.

Responsibilities

• Promote GYANEXA's courses and educational programs.
• Visit schools and local areas to engage potential students and parents.
• Generate new student leads through field marketing and local outreach.
• Explain courses, fees, and facilities to parents and students.
• Follow up enquiries via telephone and WhatsApp.
• Counsel prospective students and parents on suitable courses.
• Conduct admissions follow-ups and convert leads into admissions.
• Distribute brochures and promotional materials.
• Develop relationships with schools, parents, students and local communities.
• Maintain daily records of leads, visits, calls, and admissions.
• Submit marketing reports to management.
• Meet monthly lead-generation and admission targets.

Skills

Excellent communication

Counselling ability

Customer handling

Lead generation

Sales & negotiation

Positive attitude

Self-motivation

Time management

Independent work

Target-oriented

Job description

Key Responsibilities

• Promote GYANEXA's courses and educational programs.
• Visit schools, local areas, and potential student/parent locations.
• Generate new student leads through field marketing and local outreach.
• Communicate with parents and students and explain courses, fees, and facilities.
• Follow up with enquiries through telephone and WhatsApp.
• Counsel prospective students and parents regarding suitable courses.
• Conduct admission follow-ups and help convert genuine leads into admissions.
• Distribute brochures, promotional materials, and other marketing materials.
• Develop relationships with schools, parents, students, and local communities.
• Maintain daily records of leads, visits, calls, and admissions.
• Submit regular marketing reports to management.
• Achieve monthly lead-generation and admission targets.

Required Skills

• Excellent communication
• Convincing and counselling ability
• Customer/parent handling
• Lead generation
• Sales & negotiation
• Positive attitude
• Self-motivation
• Time management
• Ability to work independently
• Target-oriented approach

Working Conditions

• Full-time position
• Field + office work
• Local travel within the assigned area
• Candidates should have their own smartphone and two-wheeler

Selection Process

• Application screening
• Telephone interview
• Personal/video interview
• Practical marketing/sales test
• Document & reference verification
• Final selection