Marketing Executive

Bayer; Ludhiana; On-site; INR 600,000 - 900,000; Full time

Job summary

Bayer is seeking a Marketing Executive to promote Bayer products to healthcare professionals within the assigned territory, aiming to meet or exceed sales targets while ensuring compliance with local regulations and company policies.

The role emphasizes in-clinic promotions, patient-focused interactions, and off-clinic activities to strengthen customer relationships and drive product uptake in the India market.

Qualifications

• Bachelor’s Degree in any discipline.
• 2–3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, communication and team skills.
• IT literacy to utilize computers/tablets and related technology efficiently.
• Excellent command of local language.
• English language skills are a plus.
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements with tailored Patient Focused Interactions.
• Report customer engagement activities in Veeva CRM and utilize available functionality.
• Monitor and communicate competition activity to managers to reflect market dynamics.
• Organize regular scientific updates for HCP groups in alignment with marketing strategies.
• Self-develop on medical knowledge, brand strategy and tactics to challenge the status quo.
• Collaborate with Sales/Marketing on MCCP strategies and identify new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Manage distribution: collect SSRs, primary vs secondary sales, orders from distributors, adhere to credit policy.

Skills

Strong interpersonal skills

IT literacy

English language skills

Energetic and self-driven

Education

Bachelor’s degree

Tools

Veeva CRM

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Executive

POSITION PURPOSE: To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship to adhere to local regulations, industry, and company policies and code of conduct.

ROLE AND RESPONSIBILITIES

• Achieve sales, volume, growth, market share and listing targets for assigned brands


• Plan, orchestrate and execute HCP engagements, aligned with MCCPby tailored Patient Focused Interactions using right content based on HCP needs & priorities


• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences


• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts


• Organize / Set-up regular scientific updates (e.g., CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.


• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.


• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business


• Comply with local regulations, industry, and company policies and code of conduct


• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

QUALIFICATIONS

• Bachelor’s Degree in any discipline (Any advancedqualification is a plus).


• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record


• Strong interpersonal, communication and team skills


• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)


• Excellent command (both oral and written) of local native language


• English language skills are a plus


• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Punjab : Ludhiana

Division: Consumer Health

Reference Code: 890560

Contact Us

• 022-25311234