Marketing Executive

Bayer AG; Lucknow; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Bayer AG in Lucknow, India, seeks a Marketing Executive to promote Bayer products to healthcare professionals and other target groups, aiming to meet or exceed sales targets within the assigned territory. You will execute in-clinic and off-clinic activities, build relationships, and ensure compliance with local regulations and company policies.

The role requires 2–3 years of pharmaceutical sales experience, strong communication, and the ability to work in the field with customers.

Qualifikationen

• Bachelor’s degree in any discipline.
• 2–3 years of pharmaceutical sales experience with proven performance.

Aufgaben

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements aligned with MCCP using Patient Focused Interactions.
• Report customer engagement activities in Veeva CRM and utilize tools to enhance interactions.
• Monitor competition activity and reflect market dynamics in strategy.
• Organise scientific updates for HCP groups and stay updated on medical knowledge.

Kenntnisse

Interpersonal skills

Communication

Team skills

IT literacy

English language skills

Ausbildung

Bachelor’s degree

Tools

Veeva CRM

Jobbeschreibung

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Executive

POSITION PURPOSE:

to promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within theallocated territory to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implementoff-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship to adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

Achieve sales, volume, growth, market share and listing targets for assigned brands Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs& priorities Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction andexperiences Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts Organize / Set-up regular scientific updates (e.g., CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies. Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge thestatus quo. Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business Comply with local regulations, industry, and company policies and code of conduct Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales CreditPolicy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE

Bachelor’s Degree in any discipline (Any advanced qualification is a plus). Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record Strong interpersonal, communication and team skills IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently) Excellent command (both oral and written) of local native language English language skills are a plus Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

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YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.