Marketing Executive

Varun Beverages Limited; Kamrup Metropolitan; On-site; INR 450,000 - 650,000; Full time

Job summary

Varun Beverages Limited in India seeks a Marketing Executive to craft and implement branding initiatives that support company goals. You will coordinate with internal teams and external vendors to drive awareness and engagement across channels.

The role requires a hands-on marketer with 2+ years of branding experience, strong communication, budget savvy, and willingness to travel locally for field visits and product launches.

Qualifications

• Bachelor's degree in marketing or related field.
• 2+ years of branding or marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and multi-tasking abilities.
• Willingness to travel for daily field work and outstation trips.
• Two-wheeler with gear license is required.

Responsibilities

• Develop and execute branding strategies to increase brand awareness.
• Conduct market research to identify opportunities and trends.
• Collaborate with cross-functional teams to align branding with marketing objectives.
• Create and manage budgets for branding campaigns.
• Develop relationships with external vendors to ensure quality deliverables.
• Handle new product launches with display materials (Banner, Posters, etc.).
• Map markets and manage data for insights.
• Monitor branding campaign performance using relevant metrics.
• Stay updated with industry trends and best practices.
• Conduct field visits to gather data and competitor insights.

Skills

Branding

Marketing

Market research

Budget management

Vendor management

Project management

Communication

Creative thinking

Education

Bachelor's degree in marketing, communications, or related field

Job description

Job Overview:

The Marketing Executive will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities:

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

Requirements:

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in branding or marketing
• Excellent written and verbal communication skills
• Strong project management skills and ability to prioritize multiple projects
• Creative thinking and ability to develop innovative branding strategies
• Two-wheeler required with motorcycle with gear license
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.