Marketing Executive

BioCipher Labs Private Limited; Ernakulam; On-site; INR 167,000 - 279,000; Full time

Job summary

BioCipher Labs Private Limited is seeking energetic Marketing Executives to boost brand awareness and build strong relationships with doctors, hospitals, clinics, labs, and other healthcare stakeholders. The role includes sample coordination, market research, partner development, and support for HPV screening camps and lab setup activities.

The ideal candidate will have strong communication skills, proven field marketing experience, and an understanding of healthcare or diagnostics.

Qualifications

• Good communication and interpersonal skills.
• Strong field marketing and relationship-building abilities.
• Basic understanding of healthcare, diagnostics, or laboratory services will be an added advantage.

Responsibilities

• Create brand awareness among doctors, hospitals, clinics, labs, and healthcare professionals.
• Conduct regular follow-ups and maintain strong rapport with doctors, lab in-charges, and key stakeholders.
• Coordinate sample collection and ensure timely transportation to the processing lab.
• Conduct market surveys to identify potential hospitals, clinics, labs, and franchise partners.
• Support business development activities and generate new leads from the assigned territory.
• Organize and conduct HPV screening camps as part of the company’s CSR initiatives.
• Assist in field activities required for setting up and supporting the processing lab.

Skills

Communication skills

Field marketing

Healthcare knowledge

Education

Any graduate

Job description

We are looking for energetic and field-oriented Marketing Executives to support our healthcare diagnostic services. The candidate will be responsible for creating brand awareness, building strong relationships with doctors, lab in-charges, hospitals, clinics, and other healthcare stakeholders. The role also involves sample coordination, market research, partner development, and assisting in HPV screening camps and lab setup activities.

Key Responsibilities:

• Create brand awareness among doctors, hospitals, clinics, labs, and healthcare professionals.
• Conduct regular follow-ups and maintain strong rapport with doctors, lab in-charges, and key stakeholders.
• Coordinate sample collection and ensure timely transportation to the processing lab.
• Conduct market surveys to identify potential hospitals, clinics, labs, and franchise partners.
• Support business development activities and generate new leads from the assigned territory.
• Organize and conduct HPV screening camps as part of the company’s CSR initiatives.
• Assist in field activities required for setting up and supporting the processing lab.

Required Skills:

• Good communication and interpersonal skills.
• Strong field marketing and relationship-building abilities.
• Basic understanding of healthcare, diagnostics, or laboratory services will be an added advantage.

Qualification:

• Any graduate can apply.
• Candidates with experience in healthcare, diagnostics, pharma, hospitals, or laboratory marketing will be preferred.