Sales And Marketing Manager

Vibedu International Education; Madurai District, Chennai District, Coimbatore District; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Growth opportunities

Exposure to international markets

Professional development

Target-driven environment

Job summary

Vibedu Study Abroad is seeking a proactive Business Development Executive to drive outreach to schools and colleges, promoting overseas education opportunities and generating student leads.

You will conduct direct visits, organize seminars and campus activities, and collaborate with the counselling team to convert leads into counselling sessions and applications. This role requires travel and a target-driven mindset.

Qualifications

• Any degree or relevant educational qualification.
• 0–5 years of experience in business development, field marketing, sales, or education counselling.
• Freshers with strong communication skills encouraged to apply.
• Good verbal communication and interpersonal skills.
• Willingness to travel regularly for field visits.

Responsibilities

• Conduct regular visits to schools, colleges and institutions.
• Build relationships with principals, faculty, placement officers, HODs and management.
• Plan weekly field visits and maximize institutional coverage.
• Generate quality student leads through direct visits and offline marketing.
• Coordinate with counselling team for student counselling sessions.
• Maintain accurate daily and weekly lead-generation reports and CRM data.

Skills

Communication skills

Interpersonal skills

Willingness to travel

Self-motivated

Education

Any degree

Job description

About Vibedu Study Abroad

Vibedu Study Abroad helps students explore international education opportunities, including overseas universities, courses, and study destinations. We are looking for an energetic and target-oriented Business Development Executive to expand our reach through direct school and college visits and ground-level marketing.

Job Summary

The Business Development Executive will be responsible for generating quality student leads through field marketing, building relationships with schools and colleges, and identifying new opportunities for student engagement. The role requires regular travel, face-to-face interaction, institutional networking, and consistent achievement of lead-generation targets.

The ideal candidate should be confident in communication, proactive in approaching institutions, and willing to work in a target-driven environment.

Key Responsibilities

1. School & College Visits

• Conduct regular direct visits to schools, colleges, and educational institutions.
• Identify institutions with potential students interested in overseas education.
• Build relationships with principals, faculty, placement officers, HODs, and management.
• Plan weekly field visits and maximize institutional coverage within the assigned territory.

2. Ground-Level Marketing & Lead Generation

• Generate quality student leads through direct visits and offline marketing activities.
• Engage with students and create awareness about overseas education opportunities.
• Identify prospective students interested in international courses and destinations.
• Collect and maintain accurate student lead details with appropriate consent.
• Explore new and creative ways to increase student enquiries and improve lead quality.

3. Institutional Partnerships & Networking

• Develop relationships with schools, colleges, and campus representatives.
• Identify opportunities for seminars, career guidance sessions, and study-abroad awareness programs.
• Coordinate with institutions to obtain permission for student engagement and promotional activities.
• Build a sustainable network of educational institutions for regular lead generation.

4. Marketing Activities & Events

• Organize and participate in college activations, seminars, education fairs, and offline campaigns.
• Promote Vibedu's study-abroad services, countries, and course opportunities.
• Coordinate with the counselling team to arrange student counselling sessions.
• Support branch-level marketing campaigns and student outreach initiatives.

5. Lead Management & CRM

• Record all leads and field activities in the CRM system.
• Ensure timely handover of generated leads to the Education Counselling team.
• Track lead follow-ups, counselling appointments, applications, and conversion progress.
• Maintain accurate daily and weekly lead-generation reports.
• Monitor the quality and performance of leads generated through field activities.

6. Target Achievement & Performance

• Achieve assigned weekly and monthly institution visit and lead-generation targets.
• Maintain consistent field activity and expand outreach to new institutions.
• Monitor the outcomes of visits and campaigns to improve lead-generation strategies.
• Coordinate with the Business Development Manager and branch team to achieve organizational goals.

Candidate Requirements

• Any degree or relevant educational qualification.
• 05 years of experience in business development, field marketing, sales, or education counselling.
• Freshers with strong communication skills and an interest in field marketing are encouraged to apply.
• Good verbal communication and interpersonal skills.
• Ability to approach and build relationships with schools, colleges, and students.
• Willingness to travel regularly for field visits.
• Self-motivated, proactive, and comfortable working with targets.
• Knowledge or interest in overseas education is an advantage.

Key Performance Indicators (KPIs)

• Number of school and college visits completed.
• New institutional relationships established.
• Quality student leads generated.
• Seminars and awareness programs conducted.
• Counselling appointments generated.
• Lead follow-up and CRM accuracy.
• Applications and conversions supported through generated leads.

What We Offer

• Opportunity to work in the growing overseas education industry.
• Exposure to international education markets and destinations.
• Professional growth through business development and relationship management.
• Opportunity to develop marketing, sales, and communication skills.
• A target-oriented work environment with opportunities to contribute to business growth.

If you are passionate about meeting people, exploring new institutions, generating student leads, and growing in the overseas education industry, join Vibedu Study Abroad as a Business Development Executive.