Marketing Data & Analytics Assoc Manager

Pepsico; Hyderabad; On-site; INR 9,753,000 - 17,339,000; Full time

Job summary

PepsiCo Krakow is seeking a senior A&M spend optimization professional to map processes, develop right-sizing proposals, and lead efficiency initiatives across top markets. You will collaborate with Senior A&M Experts to benchmark media and non-media spending, map existing processes, and identify opportunities to reduce waste and improve performance.

The role requires driving hypothesis development, delivering analyses, and coordinating with stakeholders to implement lasting A&M frameworks and

Qualifications

• 9+ years in marketing at an FMCG company; experience in Media agencies or consulting is a plus.
• Experience across multiple operations and geographies including corporate and field roles.
• Proven track record in marketing spend optimisation and policy development.

Responsibilities

• Responsible for A&M spend process mapping and developing proposals for right sizing optimization, allocation and efficiency opportunities for top markets.
• Lead market deep dives, benchmark spending, identify inefficiencies and develop hypotheses to drive efficiency and effectiveness.
• Co-lead development of A&M optimisation initiatives and establish spending frameworks and agency rosters for sustained improvement.

Job description

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Krakw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

This role will be responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M allocation and A&M efficiency & effectiveness opportunities. This includes providing A&M expertise in mapping of existing Media and non-Media A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency & effectiveness of A&M spend in the BU. This person would support Senior A&M Experts in development of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU.

ResponsibilitiesOverall

• Responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness opportunities for Top 13 markets.
• Support Senior A&M Expert in a creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness

Data Management

• Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data
• Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis.

Consulting

• Lead the assigned part of the problem solving, as part of Market Deep Dive: develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend
• Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity.
• Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities)
• Maintain, further develop, and share the toolkit of proven levers/initiatives across markets
• Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements.
• Together with project manager and Senior A&M Expert co-leads development of the portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project.
• Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU.
• Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU.
• Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term.
• Support in deploying the necessary tools and processes to make change stick, building continuous productivity management

Qualifications

• 9+ years in marketing at an FMCG company; Media agency or Consulting background (5+ years) is a plus.
• Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets)
• Proven track record in managing marketing spends optimisation, developing new policies and ways of working
• Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable
• Understanding of Marketing Procurement process is a plus
• Building internal capability and processes from scratch
• Strong communication skills and proficiency in English language with proven ability to influence at senior levels