Marketing Consultant

RIA Insurance; New Delhi; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

VisionSure is seeking a marketing leader to design and execute campaigns across digital, social, and on-ground channels. You will lead PR efforts, manage media relations, and engage channel partners.

You will create partner-facing collateral, drive customer engagement campaigns for vision benefits, oversee agencies, and track performance to improve outcomes in a fast-paced startup. You will own end-to-end campaigns and report insights to leadership.

Qualifications

• Experience in marketing, brand communications, or PR.
• Hands-on planning and campaigns across digital and offline channels.
• Working knowledge of PR, including media relations and press releases.
• Experience in B2B marketing is a strong plus.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to manage multiple campaigns and stakeholders.
• Comfortable with ambiguity and fast-paced startup environment.
• Data-driven approach to track and report campaign outcomes.

Responsibilities

• Design and execute marketing campaigns across digital, social, and on-ground channels.
• Lead PR efforts: media outreach, press releases, and thought-leadership content.
• Engage and reach out to channel partners through targeted communication and co-marketing.
• Create partner-facing collateral such as decks, case studies, and campaign kits.
• Drive customer engagement campaigns that encourage use of vision benefits.
• Manage agencies and creative vendors to deliver campaigns on time and within budget.
• Track campaign performance and use insights to improve future campaigns.

Skills

Marketing strategy

Digital marketing

PR

B2B marketing

Communications

Project management

Stakeholder management

Job description

WHAT WILL YOU DO

• Design and execute marketing campaigns across digital, social, and on-ground channels
• Lead PR efforts: media outreach, press releases, and thought-leadership content
• Engage and reach out to channel partners (insurance companies, brokers, intermediaries) through targeted communication and co-marketing
• Create partner-facing collateral such as decks, case studies, and campaign kits to support the sales team
• Drive customer engagement campaigns that encourage people to use their vision benefits
• Manage agencies and creative vendors to deliver campaigns on time and within budget
• Track campaign performance and use insights to improve future campaigns

REQUIREMENT

• 23 years of experience in marketing, brand communications, or PR.
• Hands-on experience planning and campaigns across digital and offline channels.
• Working knowledge of PR, including media relations, press releases, and content for external publications.
• Experience in B2B marketing is a strong plus.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling messaging for different audiences.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders at once.
• Comfortable with ambiguity, a self-starter who thrives in a fast-paced, early-stage startup environment.
• Data-driven approach, with the ability to track and report on campaign outcomes.
• Willing to work as an individual contributor and take ownership end to end.

ABOUT VISIONSURE

VisionSure is a Lenskart group company working towards building the preferred service provider for vision benefits across Health Insurance and Employee Benefits.

We are taking a customer-centric approach to build Vision wellness solutions, keeping the customer at the heart of everything we do. Unlike most players operating in this space, we want our customers to use the benefits provided to them.

We are partnering with multiple players in the Vision Benefits ecosystem to enable our mission, including insurance companies, brokers, eyewear providers, eye hospitals, and eye clinics.

WHY JOIN US

We’re building the foundation of our team right now, and are looking for ambitious team members to join us and grow rapidly with us. The work environment is fast-paced and you would make a clear impact! You’ll partner with a stellar leadership team with experience across both insurance and vision benefits.