Marketing Business Development Executive

Xylem Learning; Thrissur; On-site; INR 300,000 - 420,000; Full time

Job summary

Xylem Learning in Thrissur seeks a proactive Marketing Executive to lead on-ground brand presence, student outreach, and admissions across the district, engaging schools, colleges, and communities to showcase programs and drive high-intent leads.

You will plan events, manage campaigns, and support enrollment by counseling students and parents, while building local partnerships. Fluency in Malayalam and English, strong presentation skills, and willingness to travel are essential.

Qualifications

• Bachelor’s or Master’s degree in Business Administration (BBA/MBA), Marketing, or related discipline.
• 0–4 years in field marketing, student recruitment, or event execution; EdTech exposure desirable.
• Fluency in Malayalam and English; strong interpersonal and presentation skills.

Responsibilities

• Lead on-ground marketing and direct engagement across Thrissur district.
• Generate verified student leads and support admissions conversions.
• Build institutional relationships with schools, colleges, and coaching centers.
• Plan and coordinate career counseling sessions, seminars, and events.
• Track field activities, leads, and campaign performance for timely follow-ups.

Skills

Interpersonal skills

Sales

Presentation

Education

Bachelor’s or Master’s degree in Business Administration (BBA/MBA), Marketing

Job description

Job Title: Marketing Executive – Field Outreach & Admissions

Location: Thrissur, Kerala

Position Overview

We are looking for a proactive, highly driven Marketing Executive to lead our on-ground brand presence, student outreach, and admissions efforts across Thrissur. In this role, you will represent our organization in educational centers, schools, colleges, and local communities—directly engaging students and parents, raising brand awareness, generating high-intent leads, and supporting the enrollment process.

Core Responsibilities

• 1. On-Ground Marketing & Direct Engagement

  Plan and execute field marketing activities, including campus visits, educational kiosks, roadshows, and community outreach across Thrissur district.

  Engage directly with students and parents to highlight program offerings, career outcomes, and institutional value.

  Serve as the brand representative at high-traffic hubs, local educational gatherings, and career events.

• 2. Lead Generation & Admissions Conversion

  Generate verified prospective student leads through field activations, institutional connections, local events, and referral networks.

  Counsel prospective students and parents on course structures, admission eligibility, and prospective career tracks.

  Track prospect data systematically and work closely with the internal admissions team to ensure timely follow-ups and high conversion rates.

• 3. Institutional Relationship Building

  Establish and sustain relationships with key decision-makers at local high schools, colleges, coaching institutes, and community organizations.

  Oversee referral schemes and joint educational initiatives to maintain a continuous stream of admission inquiries.

• 4. Event Planning & Campaign Execution

  Plan and coordinate career counseling sessions, seminars, workshops, and introductory webinars.

  Handle the distribution and placement of marketing assets (brochures, standees, flyers, and banners) across primary field venues.

• 5. Field Tracking & Market Intelligence

  Maintain records of daily field visits, leads collected, campaign performance, and follow-up updates.

  Track local educational trends, applicant preferences, and competitive moves across the region to refine field strategies.

Key Requirements

• Education: Bachelor’s or Master’s degree in Business Administration (BBA/MBA), Marketing, or a related discipline.
• Experience: 0 to 4 years of experience in field marketing, student recruitment, business development, or event execution. Prior exposure to the Education or EdTech sector is highly desirable.
• Languages & Skills: Strong interpersonal, sales, and presentation capabilities, with full professional fluency in Malayalam and English.
• Mobility: Willingness to travel regularly across Thrissur district and adjacent areas for field assignments.
• Attributes: Target-focused, self-directed, and energetic with a strong initiative to achieve recruitment goals.