Marketing Automation Specialist

goFLUENT; India; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Transportation support

Global office network

Job summary

goFLUENT is seeking a Marketing Automation Specialist to join our international marketing team in a hybrid role. You’ll blend technology, data and project coordination to design and execute impactful campaigns on the Adobe Marketo platform and with our AI‑driven tools.

Collaborating across design, content and local teams, you’ll translate business needs into technical requirements, track progress and share insights with stakeholders.

Qualifications

• Interest in AI-driven tools and marketing innovation.
• Strong English skills (minimum B2; C1 preferred).
• Excellent organizational and multitasking abilities.
• Strong written and verbal communication.
• Analytical mindset with data handling capabilities.

Responsibilities

• Lead and coordinate cross‑functional marketing automation projects.
• Translate business needs into technical requirements and improve processes.
• Document and maintain standardized campaign procedures and workflows.
• Collaborate with design, content and local marketing teams to deliver high‑quality materials.
• Contribute to database maintenance and data quality efforts.
• Provide ongoing support and troubleshoot campaign challenges.

Skills

Marketing automation

Data analysis

Project coordination

English proficiency

Tools

Adobe Marketo

WordPress

Jira

Trello

Asana

Salesforce

Job description

Help drive smarter marketing campaigns through technology and data!

At goFLUENT, we help millions of professionals around the world develop their language skills and achieve their personal and professional goals.

To support our international Marketing team, we’re looking for a Marketing Automation Specialist who enjoys combining technology, data and project coordination to deliver impactful marketing campaigns.

If you’re analytical, highly organized and excited about AI-driven tools, marketing automation and working with international teams, we’d love to meet you!

About the position:

We’re looking for a driven and detail-oriented professional to join our team as a Marketing Automation Specialist. This hybrid role combines hands‑on execution, cross‑functional coordination and data‑driven decision‑making. It’s a great opportunity for someone who enjoys working with data, collaborating across teams and understanding how business processes can be improved.

You’ll receive training on the Adobe Marketo platform and our own AI‑driven tools to help coordinate and execute strategic marketing campaigns. Your ability to manage projects, communicate effectively and stay highly organized will be key to making an impact in this role.

Key Responsibilities:

• Support local marketing teams in developing and executing campaigns aligned with business objectives, bringing a strategic mindset to the planning process.
• Help local marketers turn their business needs into effective marketing campaigns.
• Document and maintain standardized campaign procedures and workflows to ensure consistency and efficiency.
• Collaborate with design, content and local marketing teams to deliver high‑quality marketing materials.
• Contribute to database maintenance and cleansing to ensure data accuracy and quality.
• Provide ongoing support, identify issues and help troubleshoot campaign‑related challenges.

Project Management & Strategic Coordination

• Lead and coordinate cross‑functional marketing automation projects, ensuring smooth collaboration between teams.
• Act as the main point of contact for campaign timelines, progress updates and issue resolution.
• Translate business needs into technical requirements and identify opportunities to improve processes and workflows.
• Use data to track progress, measure results and share relevant insights with stakeholders.
• Stay up to date with AI trends and tools to bring new ideas and support innovation in marketing automation.

What we’re looking for:

• A genuine interest in AI‑driven tools, technology and marketing innovation.
• Strong English skills (minimum B2; C1 preferred).
• Excellent organizational skills and the ability to manage multiple priorities.
• Strong verbal and written communication skills.
• An analytical mindset and confidence working with large sets of data.
• The ability to understand business needs and translate them into actionable solutions.
• Confidence in leading conversations, sharing ideas and collaborating with international stakeholders.

Nice to Have:

• A background in B2B sales or experience working closely with sales teams.
• Experience with HTML and CMS tools such as WordPress.
• Familiarity with project management tools (e.g. Jira, Trello, Asana).
• Experience with Salesforce or another CRM system, including reports, flows, permissions and custom objects.

Why join goFLUENT?

Our culture is unlike anywhere else. Starting from day one of your #lifeatgoFLUENT, you’ll enjoy a range of perks and benefits, including:

• Dynamic, startup‑like experience within the security of a fast‑growing, 26‑year‑old Swiss‑based company.
• The opportunity to collaborate with experienced colleagues from around the world and learn from international teams.
• The experience of joining an innovative organization with an international, vibrant working environment.
• The opportunity to work with modern technologies, including automation and AI‑powered tools, while contributing to meaningful global projects.
• Full onboarding and a fast‑ramp mentoring program designed to set you up for success.
• World‑class learning experience as a goFLUENT learner. Learn one of our 50 business languages!
• Ability to work from any of our 20+ offices around the world.
• Fully covered health insurance.
• The Transportation support tailored to your role, including public transport reimbursement, company shuttle or travel allowances.
• Exciting team‑building events and a collaborative, supportive team culture.

Working conditions

• Monday to Friday
• 9a.m. – 6p.m.
• Mauritian public holidays
• One remote working day per week after 3 months

Ready to join us?

If you’re looking for an international role where attention to detail, technology and collaboration matter as much as design, we’d love to hear from you.