Marketing Automation Associate

Jobtailor; Ernakulam; On-site; INR 500,000 - 900,000; Full time

Job summary

Jobtailor in India is seeking a Marketing Automation specialist to design, configure and optimize Marketo campaigns across multiple initiatives. You will collaborate with internal and external stakeholders to ensure assets, audiences, and content are aligned with campaign goals and brand standards.

The role emphasizes data management and analytics, requires hands-on experience with Marketo, and offers opportunities to optimize governance and drive measurable outcomes for the business.

Qualifications

• A university degree or college diploma in Digital Marketing or a related field.
• Min. 1 year of experience with Marketo.
• Experience in Marketing Automation campaign configuration.
• Ability to translate business needs into technical solutions in MA platform.
• Strong interest in data management and analytics.
• Analytics and basic consulting skill.
• Attention to detail.
• Having Adobe Marketo Engage Expert certification is a plus.

Responsibilities

• Build and execute Marketing Automation campaigns with varying complexities and sizes.
• Coordinate and liaise with internal and external stakeholders to ensure assets and audience parameters are set for campaign execution.
• Work with BMC Products support team to have new contacts added to Marketo system.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns.
• Provide project support to team members throughout the project, including testing.
• Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders.
• Act as a brand champion, ensuring that external campaigns and online content support the firm’s brand and governance standards.

Skills

Marketing automation

Marketo

Data analytics

Stakeholder coordination

Attention to detail

Education

Bachelor's degree in Digital Marketing

Tools

Marketo

BMC Products

Job description

Responsibilities

• Build and execute Marketing Automation campaigns with varying complexities and sizes.
• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
• Work with BMC Products support team to have new contacts added to Marketo system.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns.
• Provide project support to team members throughout the various stages of the project, including testing.
• Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders.
• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.

Requirements

• A university degree or college diploma in Digital Marketing or a related field.
• Min. 1 year of experience with Marketo
• Experience in Marketing Automation campaign configuration
• Ability to review processes and make suggestions for automation.
• Ability to translate business needs into technical solutions in MA platform.
• Strong interest in data management and analytics
• Analytics and basic consulting skill
• Attention to detail
• Having Adobe Marketo Engage Expert certification is plus

Core Competencies

Demonstrates expertise in Marketing Automation campaign execution and configuration, with a strong focus on data management and analytics. Proficient in collaborating with stakeholders to ensure compliance with brand strategy and governance standards.

Tools and Technologies

• Marketo
• BMC Products