Marketing Associate - AI Products

KnowDis AI; New Delhi; On-site; INR 900,000 - 1,400,000; Full time

Job summary

An innovative AI startup is seeking a Marketing Associate for AI Products to support marketing initiatives that enhance product awareness and drive business growth. This role involves coordinating industry events, engaging with enterprise stakeholders, and working closely with founders. Ideal candidates should have 2–5 years of marketing experience, a strong understanding of AI concepts, and exceptional communication skills. Join to help shape the future of AI solutions in various industries.

Qualifications

• 2–5 years of experience in marketing or B2B roles, preferably in technology.
• Experience managing offline events including coordination.
• Basic understanding of AI or enterprise software concepts.
• Comfortable in a fast-paced startup environment.

Responsibilities

• Support planning and execution of marketing initiatives.
• Lead coordination of industry events and conferences.
• Work with founders to prepare messaging and presentations.
• Develop understanding of AI capabilities.
• Assist in creating marketing materials such as brochures.
• Maintain tracking of leads from marketing activities.
• Capture insights from customer interactions.

Skills

Marketing coordination

Project management

B2B stakeholder engagement

Professional communication

Event management

AI understanding

Education

Bachelor’s degree in Law (LLB or equivalent)

Tools

CRM platforms

Email outreach tools

Event management platforms

Job description

KnowDis AI is a research-driven startup building cutting-edge solutions in Natural Language Processing (NLP) and Generative AI. Our AI tools are designed to automate and enhance business processes, including content generation, information retrieval, and document understanding. We work with clients across industries such as e-commerce, fashion, banking, and pharma, helping them unlock value through enterprise-ready AI solutions.

Role overview

We are looking for a Marketing Associate — AI Products who will play a key role in executing and coordinating marketing initiatives that drive product awareness, enterprise engagement, and business growth.

This role is ideal for someone who combines strong execution capability with curiosity for AI technology. The associate will work closely with founders and cross-functional teams to support product marketing initiatives, with a strong focus on offline events, industry engagements, and B2B outreach. The role requires the ability to understand AI products at a conceptual level and communicate value propositions clearly to enterprise audiences.

Key responsibilities

• Marketing coordination & execution: Support planning and execution of integrated marketing initiatives for KnowDis.ai products across online and offline channels, ensuring alignment with business and growth objectives.
• Event marketing & management: Lead coordination of industry events, conferences, roundtables, and partner engagements — including vendor coordination, logistics, branding collateral, speaker preparation, and on-ground execution.
• Founder-led marketing support: Work closely with founders to prepare event messaging, presentations, demos, and outreach materials to effectively position AI products for enterprise audiences.
• Product understanding & messaging: Develop a working understanding of KnowDis.ai’s AI capabilities to accurately communicate product value propositions during events, meetings, and outreach initiatives.
• B2B outreach & engagement: Support outbound marketing efforts including coordination of invitations, follow-ups, prospect engagement, and relationship nurturing with enterprise stakeholders.
• Marketing collateral development: Assist in creating brochures, presentations, case studies, and event-specific marketing assets in collaboration with design and product teams.
• Lead tracking & coordination: Maintain structured tracking of leads generated through events and outreach activities; coordinate closely with sales teams to ensure timely follow-ups.
• Market intelligence & feedback loop: Capture insights from customer interactions, events, and industry conversations to inform product positioning and future marketing initiatives.
• Cross-functional collaboration: Work with product, sales, and leadership teams to ensure consistent messaging and smooth execution of marketing activities.

Required skills & experience

• 2–5 years of experience in marketing, product marketing, events, or B2B marketing roles, preferably within technology, SaaS, or startup environments.
• Demonstrated experience supporting or managing offline events, conferences, or industry engagements, including vendor and logistics coordination.
• Basic understanding of AI, technology products, or enterprise software concepts, with the ability to quickly learn technical positioning and communicate it clearly to business audiences.
• Strong coordination and project management skills with the ability to manage multiple initiatives simultaneously.
• Experience in B2B outreach or stakeholder engagement, including professional communication with senior business audiences.
• Exceptional spoken and written English communication skills are mandatory, with the ability to create polished professional communication, presentations, and client-facing materials.
• Comfortable working closely with founders and operating in a fast-paced, high-ownership startup environment.
• Strong organisational skills and ability to execute independently with minimal supervision.
• Familiarity with marketing tools such as CRM platforms, email outreach tools, or event management platforms is a plus.

Qualifications

• Bachelor’s degree in Law (LLB or equivalent) is mandatory and non-negotiable.
• Candidates must demonstrate strong professional writing, drafting, and communication capability in English as part of the evaluation process.
• Exposure to technology or AI-related environments through coursework, internships, or prior roles is preferred.
• MBA or postgraduate qualification is a plus but not mandatory.

What success looks like (first 6–12 months)

• Successful execution of multiple industry events and founder-led engagements with strong operational quality.
• Clear and consistent product messaging delivered across events and outreach activities.
• Measurable pipeline contribution from event-led and outbound marketing initiatives.
• Strong coordination between marketing, founders, and sales teams leading to improved lead conversion efficiency.

This role offers the opportunity to work directly with founders and gain exposure to AI product marketing at an early growth stage. You will play a visible role in shaping how cutting-edge AI solutions are positioned to enterprise customers while building hands‑on experience across product marketing, events, and B2B growth.

Selection Process:

• Interested Candidates are mandatorily required to apply through this listing on Jigya. Only applications received through this posting will be evaluated further.
• Shortlisted candidates may be required to appear in a Screening interview administered by Jigya.
• Candidates selected after the Jigya screening rounds will be interviewed by KnowDis.