Marketing and Communication Advisor

NTT DATA, Inc.; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

NTT DATA is seeking a seasoned Marketing Specialist to own recruitment marketing and employer branding across India, MEA, and other regions. You will advise regional TA leaders, develop culturally contextual campaigns, and ensure EVP alignment across talent touchpoints.

In this senior IC role, you will drive multi-channel campaigns, manage social media content, and ensure brand compliance while partnering with senior HR and business stakeholders to measure impact and optimize pipelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required.
• A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage.
• Professional certifications in employer branding, digital marketing, or social media strategy are a plus.

Responsibilities

• Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets.
• Advise senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets.
• Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application.
• Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality.
• Own talent-focused social media strategy across LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels.
• Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences.
• Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams.
• Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance.
• Serve as the primary content editor and quality check for all talent marketing assets — including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral.
• Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA.
• Define KPIs and success metrics for all campaigns and regional talent marketing initiatives.
• Benchmark NTT DATA's employer brand performance against industry trends and competitor activity to identify strategic opportunities.

Skills

Employer branding

Recruitment marketing

Social media strategy

Content development

Stakeholder advisory

Campaign optimization

Education

Bachelor's degree in Marketing

MBA preferred

Job description

The Role:

NTT DATA is seeking a seasoned and strategic Marketing Specialist to own and elevate recruitment marketing and employer branding across targeted global regions. This is a senior individual contributor role built for a practitioner who brings deep expertise in employer brand strategy, multi-channel content and social media, brand compliance, and stakeholder partnership at the most senior levels of the business.

You will serve as the strategic center of gravity for talent marketing across India, the Middle East, and Africa (MEA) and other assigned regions — advising regional Talent Acquisition leaders and business stakeholders, developing culturally contextual campaigns, and ensuring every touchpoint authentically reflects NTT DATA's Employee Value Proposition (EVP). You bring both the creative vision and the operational rigor to bring employer brand to life in meaningful, measurable ways.

Position's General Duties and Tasks

In these roles you will be responsible for:

Employer Brand Strategy & Leadership

• Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets
• Serve as the in-house employer branding expert — advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets

Recruitment Marketing Campaigns

• Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application
• Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality

Social Media Strategy & Content

• Own talent-focused social media strategy across key platforms including LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels
• Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences
• Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams
• Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

Content Development & Brand Compliance

• Serve as the primary content editor and quality check for all talent marketing assets — including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral

Stakeholder Partnership & Advisory

• Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA

Measurement, Reporting & Optimization

• Define KPIs and success metrics for all campaigns and regional talent marketing initiatives
• Benchmark NTT DATA's employer brand performance against industry trends and competitor activity to identify strategic opportunities

Education

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required
• A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage
• Professional certifications in employer branding, digital marketing, or social media strategy are a plus

Experience

• 10+ years of progressive experience in talent marketing, employer branding, recruitment marketing, or a closely related discipline
• Demonstrable track record of owning and executing employer brand strategy end-to-end, not just executing tasks
• Extensive experience developing and managing social media strategies and writing platform-native copy across LinkedIn, Instagram, and other major channels
• Proven experience building and managing careers website content and optimizing digital candidate journeys
• Experience working across or within India and MEA talent markets is strongly preferred
• Background partnering with senior HR, TA, and business leaders as a strategic advisor, not just a delivery resource

Key Competencies

• Expert-level written and verbal communication skills, with an exceptional ability to craft compelling narratives for diverse audiences and formats
• Deep command of brand management principles, brand voice, and compliance across global organizations

Personal Attributes

• Self-motivated, results-oriented, and driven by a genuine passion for employer branding and the candidate experience
• A natural storyteller who takes pride in turning complex information into engaging, human-centered content.