Senior Partner Alliances Marketing Specialist

NTT Limited; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

NTT DATA in Mumbai is seeking a Senior Partner Alliances Marketing Specialist to lead joint marketing with technology partners, drive brand visibility, and generate demand in a B2B IT services context.

You will plan and execute joint campaigns, create collateral, webinars, and events, collaborate with sales, product, and partner teams, and analyze data to optimize ROI, all in a hybrid working environment.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications or a related field.
• Certifications in partner management or marketing automation platforms desirable.
• Advanced demonstrated experience in marketing roles, especially in B2B marketing and alliance/partner marketing.

Responsibilities

• Collaborate with partner companies to develop joint marketing strategies and plans aligning with goals of both organizations.
• Plan and execute Alliances Partner Annual or multi-year strategic marketing plans.
• Create and manage joint marketing campaigns and demand generation activities.
• Develop compelling marketing content (collateral, whitepapers, webinars, presentations).
• Organize joint events, seminars, and webinars to showcase partnerships.
• Develop lead generation strategies leveraging partner reach.
• Collaborate with partners to share data and optimize campaigns.

Skills

Campaign planning

Lead generation

Content creation

Project management

Partnership management

Data analysis

CRM systems

Marketing automation

B2B marketing

Negotiation

Education

Bachelor's degree in Marketing/Business/Communications

Certifications in partner management or marketing automation

Tools

HubSpot

Salesforce

CRM analytics tools

Job description

Continue to make an impact with a company that is pushing the boundaries of what is possible. At NTT DATA, we are renowned for our technical excellence, leading innovations, and making a difference for our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can continue to grow, belong, and thrive. Your career here is about believing in yourself and seizing new opportunities and challenges. It’s about expanding your skills and expertise in your current role and preparing yourself for future advancements. That’s why we encourage you to take every opportunity to further your career within our great global team.

Your day at NTT DATA

The Senior Partner Alliances Marketing Specialist is a senior subject matter expert, focused on managing and optimizing marketing efforts related to partnerships and alliances. This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.

Key responsibilities

• Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
• Contributes to planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
• Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
• Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
• Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
• Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
• Collaborates with partners to share marketing data and insights, analyse campaign performance, and refine strategies.
• Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
• Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
• Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
• Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
• Performs any other related task as required.

To thrive in this role, you need to have:

• Advanced proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
• Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
• Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
• Capability to analyze marketing data and metrics to measure the success of joint initiatives and optimize strategies.
• Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
• Team-oriented mindset with the ability to collaborate across different departments and functions.
• Advanced familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities.
• Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
• Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.

Academic qualifications and certifications:

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.

Required experience:

• Advanced demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
• Advanced experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
• Advanced demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
• Advanced experience in management and development of partnership value propositions collateral
• Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
• Advanced experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
• Advanced experience in analyzing marketing data and using insights to optimize joint marketing initiatives.

Workplace type: Hybrid Working

Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.