Marketing Data Analyst & Insights Specialist, BMP Segment

VWR International; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

VWR International is seeking a Marketing Data Analyst to deliver data-driven insights that enhance marketing performance and support business growth in the BMP segment. The role partners with marketing stakeholders to translate strategy into reporting, dashboards and analytical capabilities for data-driven decision making.

The ideal candidate will have experience in marketing analytics, proficiency with Power BI, GA4 and Excel, and the ability to interpret data into actionable insights.

Qualifications

• Bachelor's degree in a quantitative field (Math, Stats, CS, Econ).
• Experience in life sciences or B2B environments preferred.
• Understanding of marketing principles and funnel metrics.
• Proficiency in Excel, GA4 and Power BI.
• Experience with marketing analytics tools including web analytics, social analytics, marketing automation and CRM.
• Proven ability to interpret data and develop actionable insights.
• Strong organizational and communication skills.
• Ability to work independently and with remote/global teammates.

Responsibilities

• Deliver data-driven insights to improve marketing performance and ROI.
• Translate business requirements into dashboards, KPIs and insights.
• Develop and maintain Power BI dashboards and reporting solutions.
• Analyse data from CRM, marketing automation, web, social and advertising platforms.
• Support testing and optimisation initiatives including A/B testing and audience segmentation.
• Communicate insights clearly to technical and non-technical audiences.

Skills

Marketing analytics

Attribution modelling

Funnel analysis

Campaign measurement

Power BI

Dashboards

CRM data

GA4

Marketing automation

CRM tools

A/B testing

Audience segmentation

Data storytelling

Stakeholder comms

Education

Bachelor's degree in a quantitative field

Tools

Excel

GA4

Power BI

Marketing automation tools

CRM tools

Job description

Job Summary

The Marketing Data Analyst is responsible for delivering data-driven insights that improve marketing performance and support business growth to the BMP segment. Working closely with marketing stakeholders, this role translates marketing strategy, funnel objectives, and business requirements into reporting, dashboards, and analytical capabilities that enable data-driven decision-making. Experience within a life sciences, healthcare, scientific, or other B2B environment is preferred.

Required Capabilities/Competencies

• Experience in marketing analytics, attribution modelling, funnel analysis, and campaign performance measurement.
• Partner with marketing stakeholders to understand objectives and define reporting and measurement needs.
• Translate business requirements into actionable dashboards, KPIs, and insights.
• Develop and maintain Power BI dashboards and reporting solutions.
• Analyse data from CRM, marketing automation, web, social, and advertising platforms.
• Provide recommendations to improve marketing effectiveness, customer engagement, and ROI.
• Support testing and optimisation initiatives, including A/B testing and audience segmentation.
• Conduct deep-dive analyses to identify trends, opportunities, and performance drivers.
• Build scalable reporting frameworks and measurement standards.
• Communicate insights clearly to technical and non-technical audiences.
• Stay current on marketing analytics best practices and emerging technologies.
• Support a data-driven marketing culture through stakeholder enablement and actionable insights.

Job Requirements

• Bachelor s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics
• Experience in life sciences, healthcare, scientific, or B2B environments preferred.
• Understanding of marketing principles and funnel metrics
• Experience in using Microsoft Excel, Google Analytics 4 (GA4), and Power BI
• Experience with marketing analytics tools and techniques, including web analytics, social media analytics, marketing automation, and CRM tools
• Proven ability to interpret data and develop actionable insights
• Strong organizational and problem-solving skills
• Excellent communication and presentation skills
• Able to work independently as well as part of a team
• Experience working with remote and global teammates
• Comfortable navigating and influencing in a highly matrixed environment
• Strong analytical and critical thinking skills
• Demonstrate strong desire to learn and grow