Analyst, Marketing Analytics and Strategy (Bangkok Based, relocation provided)

Agoda; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Agoda is looking for a talented individual to join its Performance Marketing Team in New Delhi. You will engage in data-driven marketing experiments across search engines and social media platforms while developing analytical models. A Bachelor's Degree in a quantitative subject and proficiency in English are required. Ideal candidates will also have skills in data analysis tools like Python or SQL and thrive in a collaborative environment under an inclusive culture. Join Agoda to contribute to impactful marketing initiatives and explore limitless growth opportunities.

Qualifications

• Bachelor’s Degree or higher from a top university in a quantitative subject.
• Ability to communicate fluently in English.
• Good numerical reasoning skills.
• Proficiency in Excel.
• Intellectual curiosity.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on various search engines.
• Test, analyze, and optimize campaigns on social media platforms.
• Analyze data from experiments, develop optimization models, and build dashboards.

Skills

Fluent English communication

Numerical reasoning skills

Proficiency in Excel

Intellectual curiosity

Education

Bachelor’s Degree or higher in quantitative subject

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

Get to Know our Team

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this Role, you'll get

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

What you’ll Need to Succeed

• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

It’s Great if You Have

• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Experience in digital marketing
• Academic research experience

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.