Marketing Analyst

VMock; Gurugram District; On-site; INR 500,000 - 800,000; Full time

Job summary

VMock is looking for a Marketing professional to lead marketing initiatives and product marketing strategies. The ideal candidate will have 1-2 years of experience in email marketing, preferably in a SaaS organization, along with strong skills in content creation and marketing strategy. This role involves working collaboratively across teams and delivering impactful results while maintaining excellent client communication. Located in Gurugram, the team is fast-paced and aims for global impact.

Qualifications

• 1-2 years of experience in email marketing, preferably in a SaaS-based organization.
• Experience in content writing and design with a creative approach.
• Ability to analyze user engagement metrics.

Responsibilities

• Develop and execute online and offline marketing strategies.
• Spearhead end-to-end product marketing.
• Create compelling content and visually engaging materials.
• Analyze user engagement metrics to assess marketing effectiveness.
• Handle marketing-related client queries.

Skills

Email marketing

Content creation

Marketing strategy

Client relationship management

Interpersonal skills

Education

Undergraduate degree in Marketing, Business, or Economics

Job description

VMock aims to empower students and professionals along the various phases of their career journey leveraging the power of artificial intelligence. The VMock platform delivers personalized career guidance to job seekers across the world. Over 200+ leading business

schools and universities' students & alumni and their career centres use our products to accelerate their career goals.

Our team consists of some of the best engineers, data scientists, and product owners who not only have an exceptional background but also a shared passion for helping others in their careers. We pride ourselves in innovation and our team members have a die-hard

passion for solving complex problems while maintaining a collaborative team environment that is focused on the growth of every team member. Our fast-paced culture is a great fit for anyone looking to make a mark through their work to create impact globally while

working with high caliber team members.

VMock is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We have offices in Gurugram and Chicago.

Who Are We Looking For?

We are seeking talented and creative individuals who are passionate about making a difference. Join our dynamic, fast-paced environment where you will hone cross-functional skills and create a global impact.

Key Responsibilities

• Strategize and Lead Marketing Initiatives - Develop and execute both online and offline marketing strategies for target segments across the US, Europe, Asia, and Australia.
• Product Marketing Ownership - Spearhead end-to-end product marketing through email campaigns, market research, and the development of brand assets such as case studies and marketing collateral.
• Content Creation and Design - Create compelling content and visually engaging materials that drive product adoption, generate buzz, and resonate with our SaaS audience.
• User Engagement Analysis - Analyze user engagement metrics and campaign responses to assess marketing effectiveness and recommend actionable improvements.
• Client Communication Management - Handle marketing-related client queries and maintain proactive communication to ensure satisfaction and engagement.
• Cross-functional Collaboration - Work closely with Product, Account Management, Content, and Design teams to deliver excellent user experiences and foster community engagement.
• Performance Reporting - Prepare and present key performance metrics to clients and senior management.

Requirements

• Undergraduate degree with specialization in Marketing, Business, or Economics.
• 1-2 years of experience in email marketing, preferably within a SaaS-based organization.
• Demonstrated experience in content writing and design, with a creative approach to marketing challenges.
• Strong skills in marketing strategy, creative writing, and client relationship management.
• Ability to collect, organize, analyze, and disseminate significant amounts of information to drive data-informed decisions.
• Excellent interpersonal, presentation, and communication skills paired with strong business acumen.
• Flexible, responsive, and able to prioritize multiple tasks, reprioritize as needed, and work with urgency to meet deadline.
• Proven ability to liaise with cross-functional teams (Content, Account Management, Design, Product, etc.) to deliver impactful results.