Market Research and Analyst

Abate AS; Malappuram; On-site; INR 400,000 - 640,000; Full time

Job summary

Abate AS in India is seeking a market research professional to conduct market, patient, competitor and service research to drive growth and strategic decisions. You will generate actionable insights to support business expansion and patient acquisition.

Collaborating with marketing, operations, finance and clinical teams, you will build data-driven dashboards, track market trends, assess demand for services, and present findings and recommendations to management.

Qualifications

• Experience in market research and data analysis within healthcare or related sectors.
• Ability to present insights clearly to senior management.
• Strong understanding of market dynamics and customer needs.

Responsibilities

• Conduct market research to understand healthcare market trends, opportunities, and customer needs.
• Analyze patient demographics, preferences, behavior, and service utilization patterns.
• Conduct competitor research on services, pricing, facilities, promotions, and market positioning.
• Identify potential new markets, locations, services, and business opportunities.
• Study demand for existing and proposed healthcare services.
• Collect and analyze data from patient feedback, surveys, internal reports, and external market sources.
• Monitor competitor activities, pricing, promotions, and new service developments.
• Prepare market intelligence reports and dashboards for management review.
• Identify trends and provide insights to improve patient acquisition and retention.
• Support feasibility studies for new branches, departments, services, and expansion projects.
• Work with marketing, operations, finance, and clinical teams to gather and validate relevant data.
• Present research findings and actionable recommendations to management.
• Maintain updated databases of market, competitor, patient, and industry information.

Skills

Competitor Analysis

Data Analysis

Market Research

Business Understanding

Analytical Thinking

Communication Presentation Skills

Job description

Job Purpose

To conduct market, patient, competitor, and service research to provide accurate and actionable insights that support business growth, service expansion, patient acquisition, and strategic decision-making.

Key Responsibilities

• Conduct market research to understand healthcare market trends, opportunities, and customer needs.
• Analyze patient demographics, preferences, behavior, and service utilization patterns.
• Conduct competitor research on services, pricing, facilities, promotions, and market positioning.
• Identify potential new markets, locations, services, and business opportunities.
• Study demand for existing and proposed healthcare services.
• Collect and analyze data from patient feedback, surveys, internal reports, and external market sources.
• Monitor competitor activities, pricing, promotions, and new service developments.
• Prepare market intelligence reports and dashboards for management review.
• Identify trends and provide insights to improve patient acquisition and retention.
• Support feasibility studies for new branches, departments, services, and expansion projects.
• Work with marketing, operations, finance, and clinical teams to gather and validate relevant data.
• Present research findings and actionable recommendations to management.
• Maintain updated databases of market, competitor, patient, and industry information.

Required Skills

• Competitor Analysis
• Data Analysis
• Market Research
• Business Understanding
• Analytical Thinking
• Communication Presentation Skills