Market Research Analyst (Lead Generation)

Embrace Software Inc.; India; Remote; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Comprehensive training

Mentorship programs

Remote work

Job summary

Embrace Software Inc. is hiring a Market Research Analyst for our M&A team. This remote position involves sourcing and evaluating potential targets to support strategic growth, working closely with leadership to assess market trends and competitive landscapes.

You will leverage tools like RocketReach, Apollo.io, LinkedIn, and Crunchbase to build a robust deal pipeline and deliver data-driven insights. Proficiency in Excel and BACI-style analysis is essential.

Qualifications

• Source and qualify potential M&A targets using market research; identify sectors, regions, and financial profiles.
• Maintain Salesforce; build custom reports and dashboards for lead tracking.
• Track TAM/SAM/SOM; analyze industry trends, competitors, and regulatory shifts.
• Design multi-touch cadences (email, phone, LinkedIn) to engage targets and hand off vetted leads.

Responsibilities

• Lead Generation & Prospecting: identify potential M&A targets and qualify them for Deal Teams.
• Market & Industry Research: analyze target verticals, sub-sectors and trends.
• CRM & Data Management: ensure data accuracy in Salesforce and automate workflows.
• Sourcing Tool Evaluation: benchmark tools (RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata) and recommend best fits.

Skills

Market research

M&A experience

Excel proficiency

Lead generation

Communication

Education

Bachelor's degree in Engineering

Tools

RocketReach

Apollo.io

Seamless.ai

Lusha

ZoomInfo

Crunchbase/SEMrush/Ahrefs

Job description

We're rebuilding vertical software with AI — from the inside.

Embrace owns the software running inside 16% of the Fortune 500, 45+ state agencies, and 450+ banks and credit unions. We acquire entrenched vertical software businesses and rebuild them around AI — products, operations, go-to-market, all of it. Our Venture Lab launches new AI-native products into those same markets, using the distribution and customer relationships our portfolio already owns.

You'll ship AI into production against real workflows, real customers, and a P&L you can see move within a quarter.

We hire people who want scope, speed, and ownership, and who are tired of working on AI that never reaches a customer. If you want to spend the next five years shipping into software that already runs the economy, talk to us.

Job Description

This is a remote position.

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our M&A team. In this role, you will be responsible for sourcing, identifying, and analyzing potential M&A leads to support our company's strategic goals. You will work closely with the leadership team members to evaluate market trends, competitive landscapes, and target companies, and help build a strong pipeline of potential deals.

Key Responsibilities:

Lead Generation & Prospecting

• Conduct in-depth market research to identify potential M&A targets, including companies within specific sectors, regions, or financial profiles.
• Qualify and hand off vetted leads to Deal Teams, ensuring clear investment criteria alignment.
• Leverage tools like RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to uncover and validate firmographic and contact data.
• Design and execute multi-touch cadences (email, phone, LinkedIn) to engage and qualify acquisition targets.

Market & Industry Research

• Conduct TAM/SAM/SOM analyses and deep-dive research on target verticals, sub-sectors, and competitive landscapes
• Track industry trends, competitor M&A activity, and regulatory shifts impacting software markets.

CRM & Data Management

• Maintain Salesforce: ensure data accuracy, build custom reports/dashboards, and set up automated workflows for lead tracking.
• Continuously optimize sourcing processes and data enrichment to improve lead quality and coverage.

Sourcing Tool Evaluation & Optimization

• Deep-dive into tools such as RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to benchmark performance, and roll out best fits to the team.
• Advise on tool ROI analyses and recommend new sourcing platforms or data providers
• Collaborate with Portfolio Operations teams to identify potential companies based on their requirements and help generate those leads.
• Prepare and present regular pipeline health and market intelligence reports to Investment Managers.

Requirements

• Bachelor's degree in Engineering or a related field.
• 4+ years of experience in M&A research, investment banking, private equity, or related areas.
• Excellent analytical, research, and problem-solving skills.
• Ability to synthesize complex information into actionable insights and recommendations.
• Advanced proficiency in Excel, including pivot tables, complex formulas (VLOOKUP, INDEX-MATCH), and data visualization.
• The ideal candidate should have experience with Google Keyword Research and proficiency in using business intelligence databases, such as LinkedIn, Crunchbase, SEMrush, Ahrefs, or similar tools, for research and data analysis.
• Exceptional communication and presentation skills, both written and verbal.
• Strong attention to detail, with the ability to manage multiple projects and deadlines.
• Self-starter with a proactive approach to identifying new opportunities.
• Knowledge of industry-specific trends and market dynamics.
• Ability to manage confidential and sensitive information with discretion.
• Competitive salary, structured based on Indian working hours.
• Comprehensive training and mentorship programs for skill and knowledge enhancement.
• Opportunities for career advancement and professional development.
• Experience collaborating with a diverse, global team within a remote work setting.