Market Research Analyst

Survik Software; Pune District; On-site; INR 350,000 - 700,000; Full time

Job summary

Survik Software in Pune, India is seeking a Market Research Analyst to perform in-depth industry research, profile new prospects, and maintain CRM updates for efficient sales tracking. The role supports lead generation through targeted lists and conference research, with emphasis on competitor insights and market trend analysis.

The ideal candidate will have strong communication skills and a self-driven work ethic, with international business or marketing exposure considered a strong plus.

Qualifications

• In-depth industry research to identify market trends and growth opportunities.
• Profile and generate insights on new prospects based on criteria.
• Maintain accurate CRM updates for sales tracking.

Responsibilities

• Conduct in-depth industry research to identify market trends, growth opportunities and competitor solutions.
• Profile and generate insights on new prospects based on revenue, company size, location and industry vertical, ensuring accurate CRM updates for sales tracking.
• Gather and analyse competitor information including financials, marketing strategies and positioning for Account Intelligence reports.
• Develop targeted contact lists, mine and validate accounts, and research relevant industry conferences to support lead generation and sales campaigns.
• Monitor market news including mergers and job changes to uncover new sales opportunities and communicate insights.

Skills

Industry research

CRM updates

Lead generation

Communication skills

Tools

CRM software

Job description

Job Title: Market Research Analyst.

Roles and Responsibilities:

• You will conduct in-depth industry research to identify key market trends, growth opportunities, and competitor solutions.
• You will profile and generate insights on new prospects based on specific criteria such as revenue, company size, location, and industry vertical, while ensuring accurate CRM updates for efficient sales tracking.
• You will gather and analyse competitor information including financials, marketing strategies, and positioning to help prepare Account Intelligence reports.
• You will develop targeted contact lists, mine and validate accounts, and research relevant industry conferences to build databases that support lead generation and sales campaigns.
• You will track market news like mergers and job changes to uncover new sales opportunities, bringing strong communication skills and a self-driven work ethic to the role (with an international business or marketing background being a great plus).

Shift Timings:

12:30 PM - 9:30 PM