Manager - Website & Digital Strategy

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading Indian corporation in Mumbai is seeking a Digital Platforms Manager to lead the evolution of their corporate website and digital communication strategies. The ideal candidate will have extensive experience in website strategy, strong SEO skills, and the ability to manage complex projects. Responsibilities include enhancing user experience, improving content strategies, and collaborating across teams. A bachelor’s degree in marketing or a related field is required, while a master’s degree is a plus. This position offers a dynamic role in shaping digital narratives.

Qualifications

• 7–10 years of experience in website strategy and digital platforms.
• Strong understanding of SEO, web analytics, and digital content ecosystems.
• Experience managing multi-stakeholder projects.

Responsibilities

• Lead and evolve the corporate website and digital platforms.
• Improve user experience and platform performance.
• Implement and refine SEO strategies to boost visibility.

Skills

SEO

Web analytics

Digital media

Project management

Content strategy

Education

Bachelor’s degree in marketing

Master’s degree in a related field

Job description

Location: Mumbai - Worli, Mumbai - Worli, IN

Key Responsibilities

• Lead and evolve the Mahindra Group corporate website and digital platforms.
• Improve user experience, information architecture, and platform performance.
• Ensure platform stability, security, and scalability with IT and digital partners.
• Conduct website audits and optimizations regularly.
• Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals.
• Manage the editorial pipeline and content calendar.
• Collaborate with internal teams to highlight key initiatives digitally.

Search, Discovery & Experience

• Implement and refine SEO strategies to boost visibility.
• Monitor analytics, user behavior, and engagement trends.
• Develop performance dashboards to track impact.
• Enhance navigation and user journeys with insights.

AI & Digital Capabilities

• Utilize AI and large language models (LLMs) for digital storytelling and content workflows.
• Incorporate AI-enabled search, summarization, and storytelling.
• Ensure responsible integration of AI tools.

Brand Stewardship & Governance

• Align all content with the Mahindra Group’s brand voice and standards.
• Maintain editorial and visual consistency.
• Establish governance frameworks for quality and accuracy.

Cross-Functional Collaboration

• Partner with Corporate Communications, Brand, Sustainability, and other teams for integrated storytelling.
• Manage relationships with external agencies and content partners.
• Lead strategic initiatives like website redesigns and platform upgrades.

Experience

7–10 years of experience in website strategy, digital platforms, corporate communications, or digital media. Agency experience is a plus.

Qualifications

Bachelor’s degree in marketing, Communications, Journalism, Digital Media, or a related field. A master’s degree is an advantage.

General Requirements

• Strong understanding of SEO, web analytics, CMS platforms, and digital content ecosystems.
• Proven ability to translate complex corporate themes into compelling digital narratives.
• Experience managing multi-stakeholder projects and agency ecosystems.
• Familiarity with AI-enabled content tools and emerging digital technologies is desirable.
• Strong editorial judgment, writing skills, and project management capabilities.

What We Are Looking For

• A strategic digital thinker who understands the role of platforms in shaping institutional narratives.
• Someone who sees a website not just as a publishing tool, but as a living platform for storytelling and engagement.
• A professional with the ability to combine editorial sensibility, analytical thinking, and digital innovation.