Manager, Reporting & Insights

Splash; Gurugram District; On-site; INR 13,566,000 - 16,473,000; Full time

Job summary

Cvent is seeking a seasoned Marketing Analytics leader to turn customer lifecycle data into strategic insights. You will define KPIs, build measurement frameworks, and partner with Customer Success and Revenue teams to drive renewals, expansion, and program penetration.

The role emphasizes data modeling, storytelling for executives, and AI-enabled analytics to accelerate impact across the marketing organization.

Qualifications

• 10+ years of experience in marketing analytics.
• Bachelor's degree in marketing, business, analytics, or related field or equivalent.
• Demonstrated ability to define KPIs, build measurement frameworks, and connect marketing activity to business outcomes.
• Strong experience translating complex data into clear, actionable insights for non-technical and executive audiences.

Responsibilities

• Lead customer lifecycle analytics across retention, renewals, expansion, and program penetration.
• Define and evolve measurement frameworks, KPIs, and analytical methodologies.
• Build a clear point of view on how marketing influences renewals and penetration, guiding investments.
• Analyze customer behavior, journey progression, and program performance to uncover insights.
• Partner with Customer Success, Product Marketing, Revenue teams, and senior leaders to align goals.
• Develop and maintain Sigma dashboards and executive-ready reporting.

Skills

Marketing analytics

Customer lifecycle analytics

KPIs & measurement frameworks

Data visualization

Cross-functional leadership

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

Sigma

Salesforce

Marketo

Job description

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers human connection. Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation—AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AIpowered collaboration, we'd love to meet you.

In This Role, You Will:

Cvent's Global Demand Center is seeking a strategic and hands-on leader for the role of Manager, Marketing Analytics. This is a high-impact role for a marketing analytics expert who can turn customer and program data into clear, actionable insights that shape business strategy. This role will be focused on customer lifecycle analytics, with a strong emphasis on measuring marketing's impact on renewals, expansion, and customer program penetration. You will define the frameworks, KPIs, and measurement approaches that connect customer marketing activity to business outcomes, helping leaders understand what is working, where to optimize, and how marketing contributes across the customer journey. You'll partner closely with Customer Success, Product Marketing, Revenue teams, and senior leadership to build a more complete view of lifecycle performance. You'll also lead a team of analysts, ensuring high-quality analysis, clear prioritization, and on-time delivery of insights that influence decisions. The ideal candidate brings deep expertise in marketing analytics, customer lifecycle measurement, data modeling, and cross-functional leadership, along with the ability to translate complex analysis into recommendations that drive measurable impact. Our team values professionals who thoughtfully integrate AI into their daily work, using it to move faster, uncover deeper insights, and improve how work gets done, while relying on human judgment and creativity to guide decisions and strategy. Throughout the interview process, you'll have the opportunity to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to help shape a more data-driven, AI-enabled marketing organization, we'd love to meet you.

• Lead customer lifecycle analytics across retention, renewals, expansion, and customer program penetration, identifying the drivers that influence performance.


• Define and evolve the measurement frameworks, KPIs, and analytical methodologies that connect marketing activity to customer business outcomes.


• Build a clear point of view on how marketing influences renewals and penetration, and use that perspective to guide investment, optimization, and strategic decision-making.


• Analyze customer behavior, journey progression, campaign engagement, and program performance to uncover actionable insights and opportunities for improvement.


• Partner with Customer Success, Product Marketing, Revenue teams, and senior leaders to align business goals, define success measures, and answer high-priority strategic questions.


• Develop and maintain intuitive Sigma dashboards and executive-ready reporting that make lifecycle and customer marketing performance easy to understand and act on.


• Conduct deep-dive analyses of complex customer journeys, segmentation, and program effectiveness to inform strategy and recommendations.


• Lead recurring business reviews for Customer Marketing and partner teams, bringing forward clear insights, trends, risks, and recommendations against goals and benchmarks.


• Establish and enforce data quality standards, tracking taxonomy, and documentation to improve trust, consistency, and usability of metrics.


• Identify and implement process, reporting, and workflow improvements that increase the speed, quality, and efficiency of analytics delivery.


• Oversee and mentor a team of analysts, managing roadmaps, intake, prioritization, and delivery while raising the bar on analytical quality and business impact.


• Influence decisions through strong storytelling, stakeholder management, and the ability to connect analysis to real business action.

Overall experience

• 10+ years of experience in marketing analytics, with strong expertise in customer lifecycle analytics, retention and renewal measurement, and program performance analysis.


• Bachelor's degree in marketing, business, analytics, or a related field, or equivalent practical experience.


• Demonstrated ability to define KPIs, build measurement frameworks, and connect marketing activity to business outcomes such as renewals, expansion, and program penetration.


• Strong experience translating complex data into clear, actionable insights for non-technical and executive audiences.


• Proficiency with Sigma or comparable business intelligence tools, with strong dashboarding and data visualization skills.


• Experience with data modeling, data quality practices, and analytical approaches that support scalable decision-making.


• Proven success leading cross-functional initiatives and influencing stakeholders across Marketing, Customer Success, and Revenue teams.


• Experience managing, coaching, and developing analytical talent.


• Strong communication and presentation skills, including with executive-level stakeholders.

Technical AI experience

• Experience integrating AI-powered tools into analytics workflows.


• Demonstrated ability to use AI for tasks such as summarizing insights, accelerating analysis, or generating narrative takeaways from data.


• Hands-on experience building AI-assisted workflows, experimentation frameworks, or practical applications that improve analytical efficiency and decision-making.


• The following would be a strong advantage


• Familiarity with marketing attribution models and marketing mix modeling.


• Experience with Snowflake or similar cloud data warehouses.


• Hands-on experience with Salesforce, Marketo, or customer data platforms.