AVP, Data Strategy and Intelligence (Marketing)

Cvent; Gurugram District; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Cvent is a leading meetings, events, and hospitality technology provider with a global footprint. The Head of Data Strategy & Operations will unify data functions across EC and HC, shaping the acquisition, enrichment, governance, and activation of the marketing database.

You will report to the VP, Global Demand Center and partner with IT, Sales, Product Marketing, and Analytics to drive AI-enabled data operations and GTM enablement across geographies.

Qualifications

• 20+ years of experience in B2B marketing data or audience strategy.
• At least 5 years leading multi-functional teams of 20+ across geographies.
• Full-funnel data operation ownership: strategy, acquisition, enrichment, governance, and GTM activation.
• Experience across verticals/markets; manage EC and HC simultaneously.
• Strong command of SFDC: governance, structure, reporting, and quality management.
• Experience with AI-assisted workflows and automation; AI adoption roadmap for a data team.
• Proven cross-functional partnership with IT, Sales, and Analytics.
• MBA or equivalent advanced degree preferred.

Responsibilities

• Own end-to-end data strategy for marketing databases across EC and HC.
• Define ICP, TAM/SAM, and persona frameworks with Product Marketing and Sales.
• Build cloud-specific scorecards for data quality, coverage, and campaign readiness.
• Serve as single accountable leader for the ADI function; liaise with VP of GDC, CMO, and partners.
• Lead three sub-teams—Audience Strategy & Intelligence, Data Acquisition & Activation, and Data Infrastructure & Governance.
• Develop and retain strong team leads; create career paths within each function.
• Drive a unified operating model that eliminates duplication and enables scale.
• Oversee vendor relationships (ZoomInfo, Clearbit, Clay) and budgets.
• Ensure GDPR/CCPA compliance in coordination with Legal and Security.
• Partner with IT and AI Center of Excellence to build an AI-native acquisition and enrichment model; Snowflake integration.
• Lead adoption of AI-enabled workflows to improve turnaround time and data quality.

Skills

Data strategy

Audience strategy

Data governance

AI adoption

Leadership

SFDC knowledge

Vendor management

Cross-functional partnership

Cloud data platforms

Education

MBA or equivalent

Tools

Snowflake

Marketo or similar

SFDC (Salesforce)

ZoomInfo

Clearbit

Job description

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

Cvent is redefining the meetings and events industry through technology that advances human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Recruitment Scam Notice: Beware of recruitment scams. Legitimate Cvent recruiting communications will come from accounts formatted as “[e-mail]” email address. Cvent will never request payment or ask for sensitive personal or financial information through chat or social media platforms. Cvent is not responsible for losses or damages arising from communications, payments, or disclosures made to third parties impersonating Cvent.

If you believe a communication may be fraudulent, we strongly recommend that you don't respond and report the incident at [e-mail].

For more information, visit Cvent’s Recruitment Fraud Notice. https://www.cvent.com/en/notice-recruitment-fraud.

ABOUT THE ROLE

The Head of Data Strategy & Operations is a senior leadership role responsible for building and leading the unified data function across Cvent's primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role — you will set the vision for how Cvent acquires, enriches, governs, and activates its marketing database, while managing a team of ~40 across three distinct functions.

This is a newly created role designed to consolidate previously fragmented data functions into a single, accountable team with unified strategy, cloud-specific ownership, and a modern AI-native operating model. You will report into the VP, Global Demand Center and partner closely with IT, Sales, Product Marketing, and Analytics.

What you will Be doing:

Strategic Leadership

• Own the end-to-end data strategy for Cvent's marketing database — acquisition, enrichment, governance, and activation — across EC and HC
• Define and maintain ICP, TAM/SAM, and persona frameworks in partnership with Product Marketing and Sales
• Build and drive cloud-specific scorecards that create clear accountability for EC and HC data quality, coverage, and campaign readiness
• Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC, CMO, and cross-functional partners
• Lead three functional sub-teams — Audience Strategy & Intelligence, Data Acquisition & Activation, and Data Infrastructure & Governance
• Develop and retain strong team leads; build career paths and capability plans within each function
• Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth

Data Operations & Quality

• Ensure the marketing database meets and exceeds quality thresholds: Account accuracy ≥80%, Contact accuracy ≥85%, SAM coverage >80%
• Oversee database normalization, deduplication, governance, and data validation across both clouds
• Own vendor relationships (ZoomInfo, Clearbit, Clay and others) — qualification, contracts, budget, and performance accountability
• Ensure compliance with global privacy regulations (GDPR, CCPA) in coordination with Legal and Security

AI, Automation & IT Partnership

• Partner with Cvent's IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model — agent development, workflow automation, and Snowflake pipeline integration
• Drive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functions
• Own the DB/AI Management function's IT dotted-line relationship — translate business data needs into infrastructure requirements
• Lead adoption of AI-assisted workflows that improve turnaround time, data accuracy, and team capacity

GTM Enablement

• Partner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts, right contacts, right timing
• Ensure list pull and delivery SLAs are met for all campaign programs — including email, events, nurture, and paid digital
• Produce and maintain data scorecards and dashboards that give GDC, Sales, and Finance visibility into data health, coverage gaps, and trend

What you need for this position:

Required

• 20+ years of experience in B2B marketing data, database management, or audience strategy — with at least 5 years leading multi-functional teams of 20+ across geographies
• Demonstrated success owning a full-funnel data operation: strategy, acquisition, enrichment, governance, and GTM activation
• Experience managing across verticals or market segments — ability to hold EC and HC accountable simultaneously rather than specializing in one
• Strong command of SFDC — data governance, object structure, reporting, and quality management
• Experience with AI-assisted workflows and automation tooling; comfort building and executing an AI adoption roadmap for a data team
• Proven cross-functional partnership with IT, Sales, and Analytics — this role requires influence without authority across multiple organizations
• Track record of building and scaling teams through process improvement and technology, not just headcount

Preferred

• Experience with Snowflake or similar cloud data warehouse; comfort partnering with engineering/IT on pipeline architecture
• Familiarity with marketing automation platforms (Marketo or equivalent) and how database feeds program execution
• Background in TAM/SAM/ICP modeling and persona framework development
• Experience with vendor management and procurement for data enrichment tools (ZoomInfo, Clearbit, or equivalents)
• MBA or equivalent advanced degree preferred