Manager – Project Sales (Waterproofing) Dehradun

Somany Ceramics Waterproofing; Dehradun; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Somany Ceramics Waterproofing seeks an experienced project sales professional to drive revenue by shaping strategy and converting opportunities across residential, commercial, and infrastructure segments. You will influence specifications, build relationships with builders, architects and contractors, and manage end-to-end deal cycles.

The role requires strong technical selling skills, travel readiness in Dehradun, and a proven track record of meeting aggressive targets in waterproofing or

Qualifications

• B.Tech/BE (Civil preferred) or MBA in Marketing/Sales.
• 5-10 years in project sales (construction chemicals, waterproofing, or allied building materials)

Responsibilities

• Develop and implement project sales strategies to expand market share.
• Identify, qualify, and pursue new business opportunities across real estate, construction, and infrastructure.
• Build and manage relationships with builders, developers, architects, consultants, contractors.
• Drive product specification and approvals in early project lifecycle stages.
• Track and manage project pipelines and convert leads to orders.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct site visits, technical consultations, product demonstrations, and solution-based selling.
• Collaborate with technical, application, and operations teams for seamless execution.
• Monitor market trends, competitor activities, and pricing strategies.
• Maintain CRM data, sales forecasts, and pipeline reporting.

Skills

Project sales

B2B sales

Stakeholder management

Negotiation

Relationship building

Education

B.Tech / BE (Civil preferred) / Any Graduate or MBA in Marketing / Sales

Tools

CRM software

Job description

Role Purpose

Drive revenue growth by developing and executing project-based sales strategies for waterproofing solutions across residential, commercial, and infrastructure segments. The role focuses on influencing project specifications, building strategic stakeholder relationships, and ensuring successful conversion of opportunities into profitable business.

Key Responsibilities

• Develop and implement project sales strategies to expand market share and achieve revenue targets

• Identify, qualify, and pursue new business opportunities across real estate, construction, and infrastructure sectors

• Build and manage strong, long-term relationships with key stakeholders:

  • Builders & Developers

  • Architects & Consultants

  • Contractors & Applicators

• Drive product specification and approvals in early project lifecycle stages

• Track and manage project pipelines, ensuring timely conversion from lead to order closure

• Achieve defined monthly, quarterly, and annual sales targets with clear accountability

• Conduct site visits, technical consultations, product demonstrations, and solution-based selling

• Collaborate closely with technical, application, and operations teams to ensure seamless execution and customer satisfaction

• Monitor and analyze market trends, competitor activities, and pricing strategies to identify opportunities and risks

• Maintain accurate CRM data, sales forecasts, and pipeline reporting

Role Specifications

• Education: B.Tech / BE (Civil preferred) / Any Graduate or MBA in Marketing / Sales

• Experience: 5-10 years in project sales (construction chemicals, waterproofing, or allied building materials industry preferred)

• Location Exposure: Strong network and market understanding in Dehradun real estate ecosystem

• Travel: Willingness to travel extensively for site visits and client meetings

Desired Candidate Profile

• Proven track record in B2B / institutional / project sales within construction-related industries

• Strong understanding of waterproofing systems, construction methodologies, and application techniques

• Established network with developers, architects, consultants, and contractors in Uttarakhand

• Demonstrated ability in specification selling and influencing decision-makers

• High proficiency in technical selling, negotiation, and closing large-value deals

• Strong analytical skills with ability to interpret market trends and customer requirements

• Comfortable working in a target-driven, fast-paced environment

Key Competencies

Technical Competencies

• Knowledge of waterproofing technologies (membranes, coatings, admixtures, sealants)

• Understanding of construction lifecycle and project execution stages

• Ability to read and interpret technical drawings/specifications

• Familiarity with CRM tools and sales tracking systems

Functional Competencies

• Project sales and institutional selling

• Key account management and stakeholder engagement

• Pipeline management and forecasting

• Tendering, pricing, and commercial negotiations

Business Competencies

• Market intelligence and competitive analysis

• Revenue growth and profitability management

• Strategic planning and execution

• Customer-centric solution selling

Leadership Competencies

• Influencing without authority across internal and external stakeholders

• Decision-making and problem-solving under uncertainty

• Ownership and accountability for business outcomes

Behavioral Competencies

• Strong communication and interpersonal skills

• Relationship-building and trust creation

• Result orientation and resilience

• Adaptability and proactive approach

Success Metrics

• Achievement of sales targets (monthly/quarterly/annual)

• Number and value of projects specified and converted

• Growth in key accounts and new client acquisition

• Pipeline health (conversion ratio, deal velocity, forecast accuracy)

• Customer satisfaction and repeat business rate

• Market share growth in assigned territory