Associate Director - Entertainment Ad Sales, Digital, LCS

Jiostar; India; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Jiostar is seeking a seasoned Senior Digital Ad Sales leader to own strategic relationships with advertisers and media agencies, driving revenue with high autonomy. You will work directly with brand and agency leadership to shape integrated digital advertising solutions across JioStar's entertainment ecosystem, reporting to the Pod Leader.

Preferred candidates bring 8–10 years’ experience in digital ad sales, a strong consultative selling approach, and the ability to engage senior stakeholders.

Qualifications

• 8–10 years of experience in Digital Ad Sales, Media Sales, Brand Partnerships, or Advertising Sales.
• Experience with digital platforms, OTT, publishers, agencies, adtech or media tech organizations.
• Strong understanding of the digital advertising ecosystem including video, programmatic, sponsorships and performance marketing.

Responsibilities

• Independently own and grow a portfolio of strategic advertiser and agency relationships, driving digital advertising revenue.
• Architect consultative, insight-led sales strategies aligned to client business and marketing objectives.
• Own the complete sales cycle from prospecting and pitching to commercial negotiations, campaign execution, and post-campaign reviews.
• Collaborate with Brand Solutions, Revenue Strategy, Product, and Sales Operations teams to deliver impactful client solutions.
• Monitor market trends, competitive activity, and advertiser spending to identify growth opportunities.
• Identify new business opportunities and onboard new advertisers to the JioStar ecosystem.
• Maintain a healthy sales pipeline and provide regular business forecasts while consistently achieving and exceeding annual revenue targets.

Skills

Digital Ad Sales

Media Sales

Brand Partnerships

Advertising Sales

Consultative Selling

Negotiation

Stakeholder Management

Senior Stakeholders

Job description

About the Role

You will own strategic relationships with key advertisers and media agencies, driving digital advertising revenue with a high degree of autonomy. You will work directly with brand and agency leadership to shape integrated digital advertising solutions across JioHotstar's premium entertainment ecosystem, operating independently on complex, high-value engagements. The role requires seasoned commercial judgment, the ability to operate with minimal oversight on strategic accounts, and a track record of building trust-based relationships with senior client and agency stakeholders. You will report directly to the Pod Leader.

Key Responsibilities

• Independently own and grow a portfolio of strategic advertiser and agency relationships, driving digital advertising revenue
• Architect consultative, insight-led sales strategies aligned to client business and marketing objectives
• Own the complete sales cycle from prospecting and pitching to commercial negotiations, campaign execution, and post-campaign reviews
• Collaborate with Brand Solutions, Revenue Strategy, Product, and Sales Operations teams to deliver impactful client solutions
• Monitor market trends, competitive activity, and advertiser spending to identify growth opportunities
• Identify new business opportunities and onboard new advertisers to the JioHotstar's ecosystem
• Maintain a healthy sales pipeline and provide regular business forecasts while consistently achieving and exceeding annual revenue targets

Preferred Candidate Profile

• 8-10 years of experience in Digital Ad Sales, Media Sales, Brand Partnerships, or Advertising Sales
• Experience working with digital platforms, OTT, publishers, agencies, adtech or media tech organizations
• Strong understanding of the digital advertising ecosystem, including video, programmatic, branded content, sponsorships, and performance marketing
• Proven track record of managing advertisers and delivering revenue growth
• Excellent consultative selling, negotiation, and stakeholder management skills
• Ability to engage with senior marketing and agency stakeholders
• Strong analytical and presentation skills with the ability to translate business challenges into client solutions
• Self-driven, entrepreneurial mindset with the ability to thrive in a fast-paced, target-driven environment

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.