Manager - Programming Strategy and Insights (Quantitative)

Viacom18; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

JioStar is seeking a Manager for Programming Strategy & Insights (Quantitative) focusing on Hindi Movies. The role leverages large-scale viewership data to shape programming decisions across channels, aiming to grow viewership, optimize advertising yield, and enhance monetization through data-driven scheduling and interventions.

The candidate will partner with Programming and Revenue teams, translate analytics into strategic narratives for leadership, and lead advanced analyses to forecast

Responsibilities

• Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
• Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities.
• Drive data-led recommendations on scheduling, slot optimization, and programming interventions.
• Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.
• Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
• Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
• Support critical business moments including major sporting events, World television premieres and competitive programming periods through predictive analysis and strategic interventions.
• Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.
• Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making.
• Translate complex analytics into clear, compelling business narratives for leadership teams.
• Act as a strategic advisor by identifying risks, opportunities, and performance levers in a fast-paced environment.
• Lead deep-dive analyses on content performance, audience behavior, and programming effectiveness.
• Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making.
• Build scalable reporting mechanisms to track viewership trends, programming impact, and monetization performance.
• Drive a culture of data-led experimentation and continuous optimization.

Job description

MANAGER - PROGRAMMING STRATEGY & INSIGHTS (QUANTITATIVE), HINDI MOVIES

Job Description

About the Role:

At JioStar, content decisions are no longer driven by instinct alone. They are powered by audience intelligence, behavioral insights, and data-led experimentation at scale.

We are looking for a high-calibre strategy and analytics professional to help shape the future of programming for Hindi Movies. This role sits at the intersection of consumer insights, business strategy, content performance and monetization; leveraging large-scale viewership data to influence what millions watch across TV.

This is a high-visibility role with a direct impact on viewership growth, advertising performance, and programming strategy.

Key Responsibilities:

Audience Strategy & Consumer Intelligence

• Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
• Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities.
• Drive data-led recommendations on scheduling, slot optimization, and programming interventions.
• Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.

Growth, Monetization & Business Impact

• Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
• Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
• Support critical business moments including major sporting events, World television premieres and competitive programming periods through predictive analysis and strategic interventions.
• Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.

Strategic Business Partnering

• Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making.
• Translate complex analytics into clear, compelling business narratives for leadership teams.
• Act as a strategic advisor by identifying risks, opportunities, and performance levers in a fast-paced environment.

Advanced Analytics & Decision Science

• Lead deep-dive analyses on content performance, audience behavior, and programming effectiveness.
• Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making.
• Build scalable reporting mechanisms to track viewership trends, programming impact, and monetization performance.
• Drive a culture of data-led experimentation and continuous optimization.