Assistant Manager - Content Analytics, Kannada

Viacom18; Belagavi District, Bengaluru, Mysuru, Mangaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Viacom18 is seeking a data-driven professional for its Consumer Strategy, Innovation Insights (CSI) team. The role focuses on turning large data sets into actionable insights across content, marketing and monetization, with an emphasis on Kannada-language content and engagement in the Karnataka region.

You will work with cross-functional teams to create analytics-based strategies, develop dashboards, and help shape programming and growth initiatives.

Qualifications

• 2-4 years of work experience.
• Native fluency in Kannada (speaking and reading) is mandatory.
• MBA or equivalent from top tier institutes.

Responsibilities

• Work with vast quantities of data to unearth insights and inform strategy across content, marketing and monetization.
• Develop dashboards and queries to collate insights and monitor trends.
• Partner with stakeholders to drive growth and address business challenges with data-driven recommendations.
• Support development of content strategy and programming decisions using analytics.
• Identify threats and opportunities to protect brand and drive future-ready capabilities.

Skills

Data analysis

Analytical thinking

Communication skills

Kannada language

Stakeholder management

Education

MBA or equivalent

Job description

The Consumer Strategy, Innovation Insights (CSI) team is JioStar s central strategy and insights practice, using consumer behavior and data to shape business decisions.
The team works across content, marketing and monetization, partnering with business leaders to uncover insights and drive growth.

Key Responsibilities:

• Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for organization. Strategy work encompasses every aspect of business, e.g. designing business strategy, identifying White Spaces, helping increase viewership, programming strategy etc.
• Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership consumption data
• Content Strategy: Analyze, identify, and apply evolving trends across categories, competition, and consumers providing data backed creative insights strategic intelligence to shape digital TV content
• Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
• Thought leadership: Develop capability and projects that allow for the practice to remain future ready
• Develop queries and dashboards across tools to collate and distil insights, monitor crisis, and stay connected with the consumers
• Partner with key stakeholders, co-create opportunities for growth, address business challenges and service BUs with high integrity and discipline

Skills Attributes for success:

• 2-4 years of work experience
• Understanding of the digital and social media landscape and key platforms is desirable
• Training for using various analytical tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights.
• High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role.
• Digital TV Content Affinity (esp. Kannada) a deep understanding of Indian entertainment landscape is a plus.

Preferred Education Experience:

• MBA or equivalent from top tier institutes
• Passion for watching and consuming content
• Native fluency in speaking and reading Kannada is mandatory.
• Should have an understanding of Karnataka culture
• Ability to handle basic analytics in excel