Manager - Product Marketing

Microchip Technology; Bengaluru; On-site; INR 3,500,000 - 7,500,000; Full time

Job summary

Microchip Technology invites a seasoned Product Marketing Manager to own the strategic and tactical marketing for the FPGA portfolio. You will shape product roadmaps, define go-to-market strategies, manage lifecycle, and drive revenue and margin growth in collaboration with engineering, sales, applications, and corporate marketing teams.

You will position Microchip's FPGA solutions competitively, develop market intelligence, and enable field teams with tools, training, and collateral while

Qualifications

• Bachelor's degree in Electrical Engineering or related field; MBA preferred.
• 12+ years of relevant experience in semiconductor product marketing.
• Proven track record in defining product strategies and driving lifecycle.
• Strong communication and negotiation skills.
• Ability to work in a global, cross-functional environment.

Responsibilities

• Define product strategy and roadmaps for FPGA portfolio.
• Develop go-to-market plans, pricing, and collateral.
• Lead competitive analysis and messaging.
• Collaborate with engineering, sales, applications, and marketing.
• Identify and pursue new business opportunities with strategic accounts.

Skills

Product marketing

Strategic planning

Go-to-market

Cross-functional collaboration

Presentation skills

Negotiation

Education

Bachelor's degree in Electrical Engineering

MBA

Job description

Job Summary

Microchip Technology Inc. has a Product Marketing Manager role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps, driving go-to-market strategies, managing product lifecycle, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip's FPGA solutions competitively in the marketplace.

Key Responsibilities

• Product Strategy Roadmap
  • Define and maintain product line strategy aligned with market trends and customer requirements.
  • Develop business cases for new FPGA products, IP, solutions and features.
• Go-to-Market Execution
  • Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
  • Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
• Competitive Analysis Positioning
  • Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
  • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
  • Provide competitive intelligence to sales teams and create tools for objection handling.
• Business Development
  • Identify and pursue new business opportunities in target markets and strategic accounts.
  • Collaborate with sales teams to develop account strategies and secure design wins.
  • Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip's FPGA footprint.
  • Support negotiations for strategic partnerships and joint development initiatives.
• Cross-Functional Collaboration
  • Work with engineering to define specifications and prioritize features.
  • Support worldwide field sales and applications teams with tools, training, and competitive analysis.
• Market Intelligence
  • Analyze market trends, customer needs, and competitive landscape to guide product decisions.
  • Represent Microchip at industry events, conferences, and customer meetings.

Requirements/Qualifications

• Bachelor's degree in Electrical Engineering or related field (MBA preferred)
• 12+ years of relevant experience
• 5+ years in semiconductor product marketing experience
• Proven track record in defining product strategies, managing product lifecycle, and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

Travel Time

0% - 25%