Manager- PR & Corporate Communication

TransUnion; Mumbai City; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

TransUnion CIBIL invites a seasoned PR professional to lead strategy and execution within its Marketing function in India. You will shape the PR plan, craft compelling content, manage media relations, and collaborate with internal and external stakeholders to safeguard and enhance the company's reputation.

The role requires a post-graduate in Mass Communication with 6+ years in PR/corporate communications, and experience in the BFSI sector is a plus.

Qualifications

• Post-graduate in Mass Communication or any social sciences or humanities (preferred).
• 6+ years of experience in PR/corporate communications.
• Experience in BFSI sector or highly regulated sector is a plus.
• Ability to understand the business landscape and learn quickly.
• Demonstrated ability to deliver meaningful PR work on time.

Responsibilities

• Assist in developing and implementing the PR plan for the year.
• Develop compelling content and messaging to support PR programs.
• Create and manage press releases, media notes, talking points, and briefings.
• Develop CXO leadership profiles via social media and external opportunities.
• Support crisis communications and work with agencies to enhance reputation.
• Coordinate with compliance, legal, marketing, and other teams for RBI submissions and SOPs.
• Build relationships with internal and external stakeholders for cross-functional projects.
• Ensure content is on-brand and consistent across media channels.

Skills

Strong writing

Content development

Project management

Stakeholder relationships

Social media familiarity

Education

Post-graduate in Mass Communication or related field

Job description

TransUnion’s Job Applicant Privacy Notice

Team Overview

We are India’s leading credit information company and have established ourselves as a key anchor in the credit ecosystem of the country over the past 25 years. As an information and analytics provider, we aim to bridge the gap between stakeholders across multiple ecosystems. We use information for good by analyzing credit information to generate solutions for institutions and consumers. Our solutions facilitate easy access to credit for consumers and provide valuable insights to lenders when evaluating potential borrowers.
We are in the business of building trust between organizations and consumers. It is our core belief that trust can help organizations and consumers transact with ease and help them achieve great things.
We are committed to not just being an equal opportunity employer but also actively cultivating a culture of inclusion and belonging. We celebrate and respect the unique backgrounds and experiences that every individual brings to our team. Applicants are evaluated based on job qualification - not race, color, sex / gender, religion, caste, national origin, age, disability, marital status, citizenship status, sexual orientation, gender identity or any other status. We are committed to taking affirmative action to employ and advance minorities, women, and qualified disabled individuals. We ensure a safe, productive, and harassment-free workplace for all.
Provision of Reasonable Accommodations
We are committed to providing reasonable accommodation for individuals with disabilities throughout the application and employment process. Please contact us to discuss any accommodation you may need.
Culture and Values
Our culture is welcoming, energetic, innovative, and deeply committed to fostering an environment of belonging, where diverse perspectives and backgrounds are valued. There’s an overall synergy that flows throughout the company, creating a sense of connect, belonging and unity in knowing that we’re all working to achieve the same overall goal. Our core values which we live by every day are integrity, People, Customer, and Innovation.
https://www.transunion.com/privacy/global-job-applicant
What is excitement and passion for us?
We define it as a blend of curiosity, ability to unlearn and yet continuously learn, able to connect with meaning and finally the drive to execute ideas till the last mile is achieved. This passion helps us focus on continuous improvement, creative problem solving and collaboration which ensures delivery excellence.

Dynamics of the Role

PR & Corporate Communication at TransUnion CIBIL works alongside B2B & Events Marketing and D2C Marketing to form the Marketing function in India, and aligns with the global Communication and Corporate Affairs vertical. TransUnion CIBIL is India’s first and pioneer credit information company. As a Systemically Important Entity, it touches the lives of millions of individuals and businesses. It is a leader in overall Share of Voice (SOV) in the media, research reports and consumer awareness. This role will support the ambitious, fast-paced and exciting PR agenda of the company by contributing to strategy as well as execution. Through established and innovative PR elements, it will work to strengthen the company’s reputation in the above areas. The role will work collaboratively with internal stakeholders as well as external stakeholders including agencies.This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

The PR team member will be a critical member of the PR & Corporate Communication sub-function with the Marketing function with responsibilities to:

• Assist the team in developing and implementing the agreed PR plan for the year
• Develop compelling content and messaging to support the PR and Corporate Communication program
• Contribute to and own deliverables including but not limited to creating and managing press releases, media notes, talking points and briefing notes, press conference arrangements, presentations, website content, customer communication content, articles, videos, Q&A, and more.
• Contribute to the development of CXO leadership profiles through social media and blogs, and working with the PR agency to procure external speaking opportunities for CXOs to enhance thought leadership
• Contribute to managing crisis communication in adherence with the agreed approach and internal protocols
• Work with the PR agency towards enhancing the company’s reputation with due recognition for its work through external awards
• Work with the consumer marketing, compliance, legal and other teams as applicable to complete RBI submissions, agreements, timely checking of policies and work-related SOPs as guided, and invoices related to the PR & Corporate Communication team’s work
• Ensure complete adherence to all internal and external protocols as laid down for the PR & Corporate Communication team by the company, including but not limited to approvals by various teams, ensuring factual and accurate information, alignment as applicable with the India and global teams.
• Develop strong relationships, and proactively coordinate and work with internal and external stakeholders as needed, especially as part of cross-functional projects
• Own and manage agreed success metrics and report on progress on an ongoing basisas stipulated
• Work with and help oversee the activities of the PR agency
• Help with other amplification channels and activities, support other teams as needed
• Develop strong relationships with colleagues at various levels throughout the organization
• Ensure a well-planned cadence of content which is curated, updated, on-brand, and is consistent in terms of quality and tone of voice for media channels.

Required Knowledge And Experiences

• Post-graduate in Mass Communication or any social sciences or humanities (preferred)
• 6+ years of experience in a similar role
• Experience and familiarity with work in the BFSI sector or a highly regulated sector (preferred, though not essential)
• Ability to understand the business landscape and learn
• Demonstrated familiarity and experience in PR & Corporate Communications work
• Demonstrated record of delivery of meaningful PR work in a timely and compliant manner
• Ability to co-develop and execute an integrated PR and Communications strategy
• Ability to work with and steer external agencies
• Familiarity with social media channels, measurement of PR delivery
• Strong writing and content development skills
• Strong project management skills
• Ability to develop strong stakeholder relationships
• High-energy, willingness to work within an agile and dynamic atmosphere, adapt and learn
• Willingness to constantly track and understand best practice in PR & Corporate Communication in order implement in daily work

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good , which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Specialist II, Corporate Affairs and Communications