Manager- Planning And Performance

Swiggy; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Swiggy is seeking a motivated Growth/Campaign Planner to help shape in-app campaigns, merchandising, and growth initiatives across our Food Marketplace. You will work with Sales, Marketing, Supply, and Category teams to set calendars and execute plans.

The role emphasizes data-driven decision making, tracking CTR, CVR, and budget usage, and creating SOPs to scale campaigns across cities. 2+ years experience in business planning or growth roles is expected.

Qualifications

• 2+ years of experience in business planning, campaign strategy, category management, program management or growth roles.
• Strong exposure to campaign planning, merchandising, and large-scale execution.
• Experience owning business metrics, budgets, or growth charters end-to-end.
• Prior experience in marketplaces, e-commerce, food-tech, or consumer internet is a plus.

Responsibilities

• Plan monthly, quarterly, and annual campaigns and growth initiatives.
• Coordinate in-app merchandising and storefront layouts to improve conversions.
• Track and analyze campaign performance; prepare weekly/monthly/quarterly reviews.
• Coordinate across Sales, Marketing, Supply, Category, and Operations.
• Develop SOPs and streamlined processes for campaign operations.
• Assist budgeting and budget allocation across campaigns and cities.

Skills

Campaign planning

Merchandising

Cross-functional coordination

Data-driven mindset

Growth mindset

Job description

Job Description:

Company Description

About Swiggy:

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on- demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Job Description

1. Business Planning & Campaign Strategy

• Support monthly, quarterly, and annual business planning for in-app campaigns, merchandising, and growth initiatives.
• Assist in building campaign calendars aligned with key events, festivals, and business priorities.
• Leverage past campaign data and insights to improve planning, targeting, and overall effectiveness.
• Coordinate with leadership and stakeholders to align on campaign objectives and execution plans.

2. In-App Merchandising & Campaign Execution

• Manage execution of in-app merchandising and storefront layouts to drive conversions and enhance customer experience.
• Support planning and rollout of storefront strategy for events, campaigns, and seasonal moments.
• Track key metrics such as CTR, CVR, and offer redemptions, and identify opportunities for improvement.
• Coordinate with supply, category, and discounting teams to ensure seamless execution.

3. Performance Tracking & Business Reviews

Track widget-level and campaign-level performance on a regular basis.

Analyze past data and derive actionable insights to improve ongoing and future campaigns.

Support RCA discussions with cross-functional and city teams to identify performance gaps.

Prepare reports and dashboards for weekly, monthly, and quarterly reviews.

4. Cross-Functional Coordination

Act as a central coordinator across Sales, Marketing, Supply, Category, and Operations teams.

Ensure timely communication, alignment, and execution of campaigns across stakeholders.

Follow up on deliverables, resolve execution bottlenecks, and ensure campaign readiness.

5. Process Excellence & SOP Creation

• Set up and streamline new processes to improve campaign planning and execution efficiency.
• Create and maintain SOPs for recurring workflows and campaign operations.
• Identify areas for automation and process improvements based on past learnings.
• Ensure consistency and scalability in execution through structured processes.

6. Budgeting & Execution Support

• Assist in budget planning and allocation across cities and campaigns.
• Track utilization and ensure efficient deployment of budgets across ATL/BTL activities.
• Support execution of initiatives aimed at driving growth, engagement, and market share.

Qualifications

• 2+ years of experience in business planning, campaign strategy, category management, program management or growth roles.
• Strong exposure to campaign planning, merchandising, and large-scale execution.
• Experience owning business metrics, budgets, or growth charters end-to-end.
• Prior experience in marketplaces, e-commerce, food-tech, or consumer internet is a plus.

Skills & Capabilities

• Understanding in-app merchandising, campaign planning, and customer funnels.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Proven ability to manage cross-functional stakeholders and drive alignment.
• Strong problem-solving and structured thinking skills.
• Ability to operate in ambiguity and scale initiatives from 0 → 1 → growth.

Additional Information

Visit our tech blogs to learn more about some the challenges we deal with:https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Team: Food R&G
• BusinessUnit: Food Marketplace
• Department.: Food R&G