Manager - Performance Marketing (Fashion/Lifestyle/D2C)

Glan Solutions; Gurgaon; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

A leading consultancy firm is seeking a Manager - Performance Marketing to drive social media and digital marketing strategies. The role demands 7+ years of experience, specializing in brand or retail sectors, particularly in fashion or D2C. Responsibilities include collaborating with media agencies, optimizing campaign performance, and working with cross-functional teams to align marketing strategies with business objectives. Candidates must have a strong analytical mindset and hands-on experience with major digital marketing tools. Competitive salary and growth opportunities offered.

Qualifications

• 7+ years of experience in Performance Marketing, preferably in Fashion or D2C.
• Deep hands-on knowledge of digital marketing platforms.
• Strong command over analytical tools and reporting.

Responsibilities

• Own the end-to-end performance marketing strategy.
• Collaborate with media agency for campaign execution.
• Track and optimize key performance metrics.
• Work with cross-functional teams for campaign alignment.
• Analyze campaign performance and consumer behavior.
• Analyze campaign performance with GA4, Appsflyer, and Adobe Analytics; build dashboards.
• Identify and test new paid growth opportunities across Pinterest, Snapchat, and influencer partnerships.
• Oversee creative performance with internal and agency teams to ensure scroll-stopping ads.

Skills

Experience in Performance Marketing

Knowledge of Meta Ads

Experience with Google Ads

Analytical proficiency

Strong presentation skills

Collaboration skills

Creative acumen

Presentation Skills

Creative Trends

Collaboration

Strategic Thinking

Execution

Education

Graduate degree

Tools

Adobe Analytics

GA4

Excel

Google Sheets

Appsflyer

Job description

Share Job :# Manager - Performance Marketing (Fashion/Lifestyle/D2C) **Company:** Glan Management Consultancy **Location:** Gurgaon **Experience:** 7-15 year **Salary:** 0 **Employment Type:****Job Description:****Job Title:** Manager – Performance Marketing**Job Purpose:** You will own the end-to-endperformance marketing strategy across digital channels – from campaign planningto optimization – in close partnership with our external media agency. You willact as the key liaison between internal stakeholders and the agency, ensuringthat campaigns align with Indias brand vision and performance goals. **Job Location:** Gurgaon**Qualification**: Graduate**Required Qualifications & Skills:**· **Experience:7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, orD2C Consumer Brands.**· Platforms Expertise: Deep hands-on knowledge ofMeta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.· **AnalyticalProficiency:** Strong command over Excel/Google Sheets & PresentationSkills, campaign analysis, and ROI modeling.· **Creative Acumen:**Strong understanding of creative trends and what makes an ad scroll-stopping.· **CollaborationSkills:** Proven experience working with agencies and cross-functional teams.· **Mindset**:Strategic thinker with an execution-first attitude, comfortable working in afast-paced retail environment. **Key Deliverables***(Essential functions& Responsibilities of the Job):* Lead and oversee the full-funnel performance marketing plan across Meta,Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuringalignment with business and brand objectives.2. **AgencyCoordination** Collaborate closely with the media agency to plan, execute, and optimizecampaigns. Review media plans, performance reports, and optimization strategiesregularly to ensure effective spend utilization and ROI.3. **PerformanceMetrics & Optimization** Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensurebudget efficiency and continuously improve campaign effectiveness through A/Btesting, creative experiments, and audience refinement.4. **Cross-functionalCollaboration** Partner with merchandising, content, product, and creative teams to aligncampaigns with collection launches, key trading moments, and promotionalpriorities.5. **VendorEvaluation & Onboarding** Identify and onboard new marketing vendors or technology partners that candeliver better performance outcomes, efficiency, and cost advantages.Continuously evaluate vendor performance to ensure value delivery.6. **Insights& Reporting** Analyze campaign performance and consumer behavior through GA4, Appsflyer, andAdobe Analytics. Build weekly and monthly dashboards highlighting keylearnings, insights, and recommendations.7. **ChannelExperimentation** Identify and test new paid growth opportunities across emerging channels suchas Pinterest, Snapchat, and Influencer-led Performance Partnerships.8. **CreativePerformance Management** Work with internal and agency creative teams to brief and evaluateperformance-first creatives— ensuring they resonate with the fashion-forwardaudience. Note: Looking for a smart, presentable, culturally aligned candidate, preferably froma brand side, with strong skills in Adobe, Appsflyer, Excel, and presentationmaking. Mail updated resume with salary details-Email: [e-mail]: 88O2749743 Website: Google search: Glan management Consultancy### Apply for Manager - Performance Marketing (Fashion/Lifestyle/D2C)