Brand Manager (D2C ecommerce fashion)

Glan Management Consultancy; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

A leading fashion consultancy is seeking an experienced Brand Manager (D2C ecommerce fashion) to define brand strategy and identity. The ideal candidate will have over 5 years of experience in the retail or ecommerce fashion industry. Responsibilities include overseeing brand development, executing marketing campaigns, and managing social media presence. Strong analytical skills are required to track KPIs and optimize performance. This role is based in Gurugram with a negotiable salary.

Qualifications

• 5+ years in retail or ecommerce fashion garments industry.
• Experience in brand identity and development.
• Strong understanding of social media management.
• Excellent communication and collaboration with designers.

Responsibilities

• Define and maintain brand voice and aesthetics.
• Plan and execute marketing campaigns.
• Monitor market trends and integrate fashion trends.
• Manage social media presence on platforms like Instagram and Pinterest.
• Collaborate with UX/UI teams to optimize ecommerce experience.
• Track KPIs such as CAC, LTV, and ROI for campaigns.

Skills

Brand manager

D2C ecommerce

Social media manager

Digital marketing

Retail fashion

SMO

Brand marketing

ecommerce

Tools

Google Analytics

Shopify

Job description

Share Job :# Brand Manager (D2C ecommerce fashion) **Company:** Glan Management Consultancy **Location:** Gurgaon **Experience:** 5-20 year **Salary:** 0 **Employment Type:****Job Description:****Position**: BrandManager (D2C ecommerce fashion)**Experience**: 5+ years inretail or ecommerce fashion garments industry**salary**: Negotiable**Location**: Gurgaon**Industry**:fashion/apparel As a brand manager in the e-commerce fashionindustry, your role is multifaceted, combining strategy, creativity, andanalytics to position your brand effectively in a highly competitive market.Heres an outline of key responsibilities, strategies, and goals for this role: **Key Responsibilities*** **Brand Identity & Development*** Define and maintain a strong brand voice, aesthetics, and positioning.* Oversee logo design, packaging, and website visuals to ensure alignment with the brands vision.* Develop guidelines for consistent messaging across all platforms.* **Market Research & Trend Analysis*** Monitor market trends, competitors, and customer behavior to adapt strategies.* Identify emerging fashion trends and integrate them into campaigns.* **Marketing Campaigns*** Plan and execute online and offline campaigns to drive brand awareness and engagement.* Collaborate with designers, influencers, and marketing teams to produce compelling content.* Optimize campaigns using analytics and customer feedback.* **Social Media Management*** Strategize and manage social media presence on platforms like Instagram, and Pinterest.* Leverage influencer partnerships and UGC (user-generated content) to boost visibility.* **Customer Experience*** Ensure that the online shopping experience aligns with the brand ethos.* Collaborate with UX/UI teams to create intuitive, visually appealing e-commerce platforms.* **Performance Metrics & Reporting*** Track KPIs like customer acquisition cost (CAC), lifetime value (LTV), and ROI on campaigns.* Use tools like Google Analytics, Shopify, or other platforms for performance tracking.please share updated resume with salary details-email: [e-mail]: 88O2749743 website: www.glansolutions.com**Key Skill:** Brand manager, D2C ecommerce, Social media manager, digital marketing, retail fashion, SMO, Brand marketing, ecommerce**Posted on:**15th Jan, 2025### Apply for Brand Manager (D2C ecommerce fashion)