Manager - Paid Social

Havas; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

Havas seeks a Manager - Paid Social to lead our paid social advertising strategy and execution from Bengaluru. You will drive strategy across Facebook, LinkedIn, Twitter, and other platforms to boost brand visibility, engagement and conversions.

You will manage budgets, mentor a team of paid social specialists, collaborate with creative and analytics teams, and deliver insights-based optimizations and reports to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Master's degree preferred.
• Minimum 5+ years in social media marketing with Paid Social focus.
• Proven track record managing paid social campaigns.
• Proficiency with Facebook/LinkedIn/Twitter Ads platforms.
• Strong analytical skills to derive actionable insights.
• Excellent written and verbal communication.
• Leadership experience managing a team.

Responsibilities

• Develop and execute paid social strategies aligned with marketing goals.
• Oversee creation, optimization and management of campaigns across platforms.
• Define audience segments and tailor campaigns to demographics and interests.
• Collaborate with creative teams on ad creatives and copy.
• Monitor budgets and ROI, adjust allocations as needed.
• Analyze campaign performance and provide data-driven insights.
• Lead and mentor a team of paid social specialists.
• Prepare and present detailed performance reports to stakeholders.

Skills

Social media marketing

Leadership

Data-driven

Communication

Education

Bachelor's degree in Marketing, Business

Master's degree (preferred)

Tools

Facebook Ads Manager

LinkedIn Ads

Twitter Ads

Job description

We are seeking a highly skilled and motivated Manager for our Paid Social team to lead and drive our social media advertising efforts. The Manager - Paid Social will play a pivotal role in developing and implementing paid social strategies across various platforms to increase brand visibility, engagement, and conversion rates. The ideal candidate should have a strong background in social media marketing, excellent leadership skills, and a data-driven approach. If you're a results-oriented professional with a passion for social media advertising, we want to hear from you.

Responsibilities:

• Paid Social Strategy: Develop and execute comprehensive paid social media strategies that align with overall marketing goals and target audience. Identify opportunities for growth and stay updated on industry trends and best practices.
• Campaign Management: Oversee the creation, optimization, and management of paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Set campaign objectives, budgets, and KPIs, and ensure campaigns are on track to meet goals.
• Audience Targeting and Segmentation: Define target audience segments and tailor ad campaigns to specific demographics, behaviors, and interests. Utilize audience insights and data to optimize targeting strategies continually.
• Ad Creative and Copy: Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience. Write and test ad copy for optimal engagement and conversion rates.
• Budget Management: Monitor and manage advertising budgets, ensuring efficient allocation and ROI optimization. Track and analyze campaign expenses and adjust budgets as needed.
• Performance Analysis: Regularly review and analyze paid social campaign performance using analytics tools. Provide insights and recommendations based on data to improve campaign effectiveness.
• Team Leadership: Lead and mentor a team of paid social media specialists. Foster a collaborative and results-driven work environment.
• Reporting and Documentation: Prepare and present detailed performance reports to stakeholders, highlighting key metrics and achievements. Maintain documentation of campaign strategies, experiments, and results.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Master's degree (preferred).
• Minimum of 5+ years of experience in social media marketing, with a focus on paid social advertising.
• Proven track record of managing successful paid social media campaigns.
• Proficiency in using social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills and the ability to derive actionable insights from data.
• Excellent written and verbal communication skills.
• Leadership experience with the ability to manage and inspire a team.
• Up-to-date with industry trends and digital marketing best practices.

About Havas India

Havas India gathers the expertise of 17 specialist agencies across 3 verticals: Havas Media Group – Havas Media, PivotRoots, Arena Media, Tribes (out-of-home), Havas Market, Havas Play, Havas Programmatic Hub, Havas Analytics, Socialyse; Havas Creative Group – Havas Worldwide India (creative), Havas CX (customer experience), Havas People (talent communications), Think Design (UX/UI), Shobiz (experiential marketing), Conran Design Group (branding & design), and Havas QED (integrated); Havas Health & You – Havas Life Sorento (healthcare). With its unique Village model, it is an integrated group present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and offices in Kolkata and Chennai, with 1500+ professionals.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ (Nov 2022 - Nov 2023), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2022, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow @Havas India on social media

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media and Arena Media, and specialist brands - PivotRoots (integrated digital), Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media.