Manager Paid Media

Flight Centre Travel Group; Mumbai City; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Competitive salary

Training & courses

Market-aligned remuneration

Paid annual leave

Wellbeing & insurance

Job summary

Flight Centre Travel Group is seeking a Paid Media Manager for Asia. The role focuses on optimizing campaigns across Google Ads, Meta, LinkedIn and programmatic channels, with day‑to‑day budget management and cross‑functional collaboration with Brand and Growth teams.

You will translate insights into strategy and drive ROI across markets in Asia. The ideal candidate has 7–8 years in paid media, strong analytics skills in Google Analytics and Excel, and a track record of leading lead generation

Qualifications

• 7–8 years in paid media marketing with hands‑on experience across search, social, display, programmatic and video.
• Experience building lead generation strategies for B2B audiences.
• Strong analytics skills using Google Analytics and Excel.

Responsibilities

• Review campaign performance dashboards across Google Ads, Meta, LinkedIn and programmatic platforms.
• Manage budgets and allocate spend across channels to hit KPIs.
• Collaborate with Brand, Growth & Demand teams to align paid media with campaigns.
• Prepare performance reports and translate data into actionable recommendations.

Skills

Paid media marketing

B2B marketing

Asia market experience

Budget management

Analytics & reporting

Excel

Cross-functional collaboration

Strategic thinking

Communication skills

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

SA360

DV360

Job description

Job Description:

Hello,

FCM is one of the world’s largest travel management companies and a trusted partner for nationals and multinational companies. With a 24/7 reach in 97 countries, FCM’s flexible technology anticipates and solves client needs, supported by experts who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience.

As part of the ASX-listed Flight Centre Travel Group, FCM delivers the best market-wide rates, unique added-value benefits, and exclusive solutions.

Winner of the World's Leading Travel Management Company Award at the WTM for nine consecutive years (2019-2011), FCM is constantly transforming the business of travel through its empowered and accountable people who deliver 24/7 service and are available online and offline. FCM has won the coveted Great Place to Work certification for the sixth time! FCM Travel India is one of India’s Top 100 Great Mid-size Workplaces 2024 and the Best in Professional Services.

A leader in the travel tech space, FCM has proprietary client solutions. FCM provides specialist services via FCM Consulting and FCM Meetings & Events.

Day in the life:

As Paid Media Manager for Asia, your day-to-day involves reviewing campaign performance dashboards across Google Ads, META, LinkedIn, and programmatic platforms-spotting trends and flagging optimization opportunities. You'll dive into budget allocation, ensuring spend is working hard across channels, before jumping into a sync with the Brand and Growth & Demand teams to align paid media efforts with upcoming campaigns.

You will also discuss regional strategy and how it ties into global objectives, followed by hands-on campaign tweaks-adjusting targeting, creative, or bids based on real-time data. You'll spend time analyzing market trends and competitor activity across Asia, translating insights into actionable strategy shifts.

Later, you'll prepare performance reports, distilling complex data into clear recommendations for stakeholders. Throughout the day, you're constantly balancing strategic planning with hands-on execution-one moment mapping out next quarter's paid media roadmap, the next optimizing a live campaign to hit KPIs. No two days look the same, but collaboration, data, and results are always at the core.

You'll be perfect for the role if you have:

• Core B2B marketing experience is a must. You have experience building and executing lead generation strategies that nurture prospects through the funnel, not just awareness campaigns.


• Asia market experience is essential-you understand the regional digital landscape, consumer behavior, and competitive dynamics across key Asian markets.


• Minimum 7-8 years in paid media marketing, with hands-on experience across search, social, display, programmatic, and video.


• Proven expertise in Google Ads, META Ads Manager, LinkedIn Ads, SA360, and DV360.


• A track record of managing substantial budgets and delivering measurable ROI.


• Strong analytical chops-you're comfortable in Google Analytics and Excel, using data to drive decisions, not just report on them.


• Experience collaborating cross-functionally with brand, growth, and demand teams to build cohesive strategies.


• A self-driven, self-motivated mindset-you don't wait to be told what's next.


• The ability to balance big-picture strategic thinking with the willingness to rollup your sleeves and execute.


• Excellent communication skills—you can turn complex data into a story stakeholders actually understand

Work Perks! - What’s in it for you:

FCM is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

You will be rewarded with competitive market salary. You will also be equipped with relevant training courses and tools to set you up for success with endless career advancement and job opportunities all over the world.

Market Aligned remuneration structure and a highly competitive salary

Fun and Energetic culture: At the heart of everything we do at FCM is a desire to have fun and be yourself

Work life Balance: We believe in \"No Leave = No Life\" So have your own travel adventures with paid annual leave

Great place to work- Recognized as a top workplace for 4 consecutive years, which is a testimonial of our commitment towards our people

Wellbeing Focus- We take care of our employee with comprehensive medical coverage, accidental insurance, and term insurance for the well being of our people

Paternity Leave:We ensure that you can spend quality time with your growing family

Travel perks: You'll have access to plenty of industry discounts to ensure you continue to broaden your horizons

A career, not a job: We believe in our people brightness of future. As a high growth company, you will have the opportunity to advance your career in any direction you choose whether that is locally or globally

Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!

Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.

We value you...

FCM is committed to creating an inclusive and diverse workplace that supports your unique identity to create better, safer experiences for everyone. We encourage you to come as you are; to foster inclusivity and collaboration. We celebrate you.

Who we are...

Since our beginning, our vision has always been to open up the world for those who want to see.

As a global travel retailer, our people come from all different backgrounds, and our connections spread to the far reaches of the globe - 20+ countries and counting! Together, we are a family (we call ourselves Flighties).

We offer genuine opportunities for people to grow and evolve. We embrace new experiences, we celebrate the wins, seize all opportunities, and empower all of our people to find their Brightness of Future.

We encourage you to DREAM BIG through collaboration and innovation, and make sure you are supported to make incredible ideas a reality. Together, we deliver quality, innovative solutions that delight our customers and achieve our strategic priorities.

Irreverence. Ownership. Egalitarianism

#LI-JM1#FCMIN#LI-Onsite