Manager – Media and Digital Programmes

Breakthrough; Delhi; On-site; INR 3,200,000 - 5,200,000; Full time

Job summary

Breakthrough in Delhi is seeking a Manager for its Media and Digital Programmes team to drive content creation, trend analysis, and partnerships with a gender lens. You will supervise a small team and collaborate across departments to shape online narratives.

The role requires deep interest in film, OTT content, and internet culture, plus strong proposal writing and stakeholder management to expand Breakthrough's media reach and educational projects like Engendering Education.

Qualifications

• 7–10 years of experience in content creation and digital media.
• Strong English and Hindi writing and research skills.
• Deep understanding of gender and intersectional feminist politics.
• Proven ability to write proposals, pitches, and stories.
• Experience in social media trend tracking and partnerships.

Responsibilities

• Oversee content plan and social media execution for Breakthrough.
• Develop partnerships, pitch decks, and funding proposals.
• Manage influencer engagements and coordinate with editorial teams.
• Coordinate cross-department updates and social media positioning.
• Contribute to Engendering Education editorial lifecycle.
• Create SOPs and documentation for activities.

Skills

Content creation

Digital media

Social media strategy

English proficiency

Hindi proficiency

Education

Graduate degree

Job description

Breakthrough is looking for a Manager for its Media and Digital Programmes team. The role entails strong understanding of pop culture, media conversations and digital platforms, a deep and updated understanding of tracking what’s trending, being debated and shaping narratives online. The ideal candidate should have a natural curiosity about films, OTT content, internet culture including social media, and an instinct for how pop culture shapes narratives around gender and representation. The role requires a passion to drive & shape the narratives via proactively scouting for and exploring spaces and ideas around partnerships & collaborations.

This role requires someone who lives and breathes digital culture – particularly platforms like Instagram and YouTube, enjoys analysing trends, viral moments, memes and conversations unfolding across the internet. The candidate should also be someone who has both supervised and implemented digital media plans across all platforms and should have a broad understanding of digital analytics, content creation and popular culture. They should also have an eye for design in terms of understanding what works and what doesn’t work on social media.

This role requires supervising one or two members of the team primarily involved in content creation & platform management, and working closely and proactively with other team members.

It also requires working closely with the team lead specifically around the partnerships piece.

The candidate will report to the Director – Media and Digital Programmes.

Key Responsibilities:

1. Content & Social Media Monitoring:

• Overseeing content plan for Breakthrough social media & its implementation.
• Support in writing, editing, scripting as required.
• Support in ideation and execution as required.
• Contribute to the creation of pop culture commentary and analysis from a gender lens.
• Building social media partnerships with other organisations for online collaborative events

2. Partnerships Scoping:

• Scout for strategic media partnerships that enhance impact of narratives Breakthrough is shaping via digital.
• Support the development of compelling proposals, pitch decks, concept notes, and funding applications as required.
• Work closely with content, multimedia teams within the Media & Digital vertical, and other Breakthrough teams as required – DTCE, R & E, Finance, Admin etc. – to design and develop fundable media projects and series speaking to the ecosystem.
  

3. Influencer Engagement:

• Manage influencers for Breakthrough’s content as well project-specific content and ensure that the content they create meets the outcomes of the project and is delivered in a timely manner.

4. Inter-departmental coordination:

• Coordinate with the different departments in Breakthrough and collate monthly updates on projects and programmes.
• Work with the team to select which updates can be positioned on social media and how.

5. Specific Products Delivery (such as e-mag currently):

• Coordination of Engendering Education – Breakthrough’s magazine on gender and education
• Participate as an active member of the Engendering Education’s editorial team from the ideation stage till publication.
• Create social media content to promote Engendering Education on social media and ideate fresh content ideas with the social media and Editorial team.

6. Documentation

• Create and maintain a process mapping documents and SOPs for all activities anchored starting from concept note, production material and final report that includes learning and insight.

Specific Knowledge, Skill & Experience Required:

• Graduate with 7-10 years of experience in content creation, digital media and social media strategy
• Nuanced understanding of gender and intersectional feminist politics
• Strong communication, writing and research skills in English and Hindi
• Strong interest in pop culture, films, OTT content, and internet culture.
• Deep familiarity with & understanding of social platforms, with the ability to track trends, reels, meme cultures, and conversations
• Strong relationship-building and stakeholder management skills.
• Excellent proposal writing, pitching, and storytelling abilities.
• Strategic thinking with a strong media and partnerships mindset.
• High integrity, discretion, and professionalism.
• Existing networks within the media ecosystem is a big plus.

About Breakthrough:

Breakthrough works on culture change by shifting social norms that limit women and girls from reaching their full potential. We work with adolescents and young people aged 11-25 years aiming for an entire generation to shift and push for change. Over time, we have worked with more than5.4millionadolescents and young people, aged 11 to 25, to encourage aspiration, agency, leadership and negotiation through our work in schools and communities. We also support them withmedia tools that shape public narratives.
This has resulted in a generation of young people shifting to think and act in confident, intentional ways. Girls are negotiating to stay in school, delaying marriage, exercising choices around life goals, stepping into non-traditional career paths. Boys are stepping up to contribute, support and uphold equal rights for all.
This gives hope that a more equal world is possible for future generations.

Breakthrough’s Culture:

Employees at Breakthrough are expected to work in line with organisational values of Dignity, Integrity and Equity.

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment towards child safeguarding.

Breakthrough is committed to the well-being of its employees andunderstands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential.We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.