Manager_Marketing (USA)

Befree; Bengaluru; On-site; INR 4,200,000 - 6,000,000; Full time

Job summary

Befree in Bengaluru seeks a seasoned Head of Marketing to lead the global B2B marketing program. You will own the marketing strategy, brand cohesion, and multi-channel campaigns that drive demand and growth.

You will manage a cross-functional team across content, digital, events, SEO/SEM, and lifecycle marketing, aligning withSales and leadership to achieve pipeline targets and revenue growth.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 10+ years of related work experience, preferably in a fast-paced, B2B environment.
• 5+ years of team management and leadership experience.
• Proven track record owning revenue and pipeline targets in B2B marketing.
• Experience with integrated campaigns across webinars, email, digital, events, paid campaigns.

Responsibilities

• Spearhead the development and refinement of the overarching marketing strategy.
• Own the brand cohesion of B2B programs and digital experiences.
• Lead and mentor a team of marketers spanning demand generation, content creation, campaign management, SEO, PPC, creative and other areas.
• Foster collaboration with sales, operations, and leadership to stimulate new business growth and ownership of pipeline targets.
• Conceptualize and execute cross-functional, cross-channel marketing campaigns.
• Stay abreast of emerging marketing technologies and strategies to drive innovation and optimize outcomes.
• Oversee the entire customer journey across all marketing touch points and manage relationships with contractors, vendors, and the marketing budget.

Skills

Marketing strategy

Team leadership

B2B marketing

Demand generation

Content marketing

SEO/SEM

Cross-channel campaigns

Budget management

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation

CRM systems

Job description

Founded in 2006, Befree is a global accounting and finance outsourcing partner powering more than 3000 accounting firms, financial advisers, mortgage brokers, and business owners across the UK, US, Australia, and the UAE. Over more than 20 years, Befree has grown to 1,500+ professionals, anchored by 9 delivery centres in India and supported by teams in the UK, US, and Australia.

Befree's services span bookkeeping, accounting, payroll, tax preparation, audit support, paraplanning, mortgage processing, and virtual administrative support, delivered by dedicated teams that work as an extension of each client's business. Backed by ISO 27001 information security certification, ACCA Approved Employer (Gold) status, and Xero Platinum Partner accreditation, Befree combines process rigour with automation technology to help clients free up time, reduce operating costs, and focus on growing their own business.

Job Description

Responsibilities:

• Spearhead the development and refinement of the overarching marketing strategy.
  
• Own the brand cohesion of B2B programs and digital experiences
  
• Lead and mentor a team of marketers spanning demand generation, content creation, campaign management, SEO, PPC, creative and other areas.
  
• Foster collaboration with sales, operations, and leadership to stimulate new business growth, taking full ownership of pipeline targets. Pave the way for introducing new services to the markets, staying ahead as an industry trendsetter.
  
• Conceptualize and execute cross-functional, cross-channel marketing campaigns.
  
• Stay abreast of emerging marketing technologies and strategies, driving innovation, enhancing efficiency, and optimizing outcomes. Collaborate closely with client-facing teams to ensure harmonization of marketing strategies with acquisition and retention initiatives. Take charge of overseeing the entire customer journey across all marketing touch points.
  
• Manage relationships with contractors, vendors, and the overall marketing budget.
  

Qualifications and Experience:

• Bachelor’s degree in marketing, communications, Business, or related field.
  
• B2B marketing experience is a must. SaaS experience also welcomed.
  
• 10+ years of related work experience, preferably in a fast-paced environment.
  
• 5+ years of team management and leadership experience
  
• Should have crafted and organized integrated campaigns such as webinars, email marketing, digital, events, paid campaigns across the entire customer lifecycle.
  
• Demonstrated experience owning a revenue and pipeline number; thrive in an outcome-focused environment.
  
• Outstanding verbal and written communications skill Key
  

Key Skills:

• Demonstrating proactive leadership with a clear sense of self-guidance.
  
• Capability to lead multiple effectively and demanding work priorities, as well as adapt to changes.
  
• Engaging key internal partners adeptly to accomplish objectives.
  
• Exhibiting strong collaboration skills and the ability to influence others.
  
• Employing strategic and creative problem-solving skills, coupled with an inquisitive mind set and readiness to evaluate and adjust current processes as necessary.
  
• Possessing robust project management abilities.