Manager- Influencer Marketing

Nutrabay; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Nutrabay in Delhi NCR is seeking an experienced Influencer Marketing Manager to own end-to-end influencer campaigns from discovery to reporting. You will build strong creator relationships, craft engaging briefs, and coordinate with internal teams to ensure consistent brand messaging.

Ideal candidates have hands-on experience with macro, micro, and nano creators, plus strong analytics to measure reach, engagement, conversions, and ROI.

Qualifications

• Strong understanding of Influencer Marketing & Creator Ecosystem.
• Experience in discovery, outreach, negotiation, and relationship management.
• Campaign planning, execution, and performance tracking.
• Excellent communication, negotiation and interpersonal skills.
• Content ideation and creative campaign strategy.
• Analytical skills to measure campaign ROI.
• Familiarity with influencer platforms and social analytics tools.
• Knowledge of Instagram, YouTube, and emerging platforms.
• Strong multitasking and project management abilities.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand goals.
• Identify and onboard macro, micro, and nano influencers based on needs.
• Manage influencer lifecycle: research, outreach, briefing, execution, reporting.
• Cultivate long-term relationships with influencers and agencies.
• Create campaign concepts and influencer briefs for authentic content.
• Negotiate commercials, deliverables, timelines and contracts.
• Coordinate with Content, Brand, Marketing, and Design teams for consistency.
• Track reach, engagement, views, conversions, and ROI across campaigns.
• Prepare reports and extract insights to optimize future campaigns.
• Stay updated on creator trends, platform changes and new influencers.
• Handle multiple campaigns simultaneously with timely delivery.

Skills

Influencer marketing

Creator ecosystem

Outreach & negotiation

Campaign planning

Relationship management

Performance analytics

Social media analytics

Instagram & YouTube

Project management

Tools

Influencer platforms

Analytics tools

Job description

You should not apply if you:

• Have no hands-on experience managing influencer/creator campaigns.
• Are unfamiliar with influencer metrics such as reach, engagement rate, CPM, CPV, conversions, and ROI.
• Do not actively follow emerging creators, social media trends, and evolving content formats.
• Are uncomfortable with influencer outreach, negotiations, or managing multiple creator relationships.
• Are unwilling to work in a dynamic and collaborative environment.

Skills Required:

• Strong understanding of Influencer Marketing & Creator Ecosystem.
• Influencer discovery, outreach, negotiation, and relationship management.
• Campaign planning, execution, and performance tracking.
• Strong communication, negotiation, and interpersonal skills.
• Content ideation and creative campaign strategy.
• Analytical skills to measure campaign performance and ROI.
• Familiarity with influencer marketing platforms and social media analytics tools.
• Knowledge of Instagram, YouTube, and emerging social platforms.
• Strong project management and multitasking abilities.

What will you do?

• Develop and execute influencer marketing strategies aligned with business and brand objectives.
• Identify and onboard relevant macro, micro, and nano influencers/creators based on campaign requirements.
• Manage the complete influencer lifecycle- research, outreach, negotiation, briefing, execution, and reporting.
• Build and maintain strong, long-term relationships with influencers, creators, and talent agencies.
• Develop creative campaign concepts and influencer briefs to drive engaging and authentic content.
• Negotiate commercials, deliverables, timelines, and contracts with influencers and agencies.
• Coordinate with internal Content, Brand, Marketing, and Design teams to ensure consistent brand communication.
• Track campaign performance across key metrics such as reach, engagement, views, conversions, and ROI.
• Prepare campaign reports and derive actionable insights to optimize future influencer campaigns.
• Stay updated with creator trends, platform algorithms, viral formats, and emerging influencers.
• Manage multiple campaigns simultaneously while ensuring timely execution and quality of deliverables.
• Explore new creators, platforms, and partnership opportunities to continuously strengthen the brand's influencer ecosystem.

Work Experience:

• 4–6 years of experience in Influencer Marketing, Creator Marketing, Brand Partnerships, or Social Media Marketing.
• Hands‑on experience managing end-to-end influencer campaigns.
• Experience working with brands, agencies, D2C companies, or startups is preferred.
• Experience in the fitness, health & wellness, FMCG, lifestyle, or consumer brands would be an added advantage.

Working Days: Monday – Friday

Location: Delhi NCR (Work from Office)

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.

Nutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.