Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance company located in Mumbai is seeking a JDCampaign Lead to drive customer acquisition through strategic campaigns and operations. The successful candidate will lead teams, manage vendor relationships, and ensure compliance with regulations while optimizing efficiency and costs. Strong analytical skills and Excel proficiency are essential. Join a dynamic environment and contribute to the success of customer acquisition initiatives. This is an exciting opportunity to lead and innovate within a renowned organization.

Qualifications

• Experience in campaign management or call center operations preferred.
• Ability to optimize processes and manage costs is necessary.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Manage call centre productivity and ensure optimum data utilisation.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Collaborate with internal and external stakeholders for smooth operations.

Skills

Strong analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.