Manager - GEO Strategy

Indegene Inc.; India; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Indegene Inc. is seeking a GEO Strategist/Consultant to shape AI-driven GEO strategies for pharma brands and healthcare stakeholders. You will translate client objectives into actionable roadmaps, advise digital and medical teams, and lead workshops to align GEO initiatives with commercial goals.

You will work with leaders and delivery squads to ensure regulatory-compliant, high-impact strategies that improve discoverability in AI ecosystems and drive measurable business outcomes.

Qualifications

• MBA from a premier institution (IIMs, ISB, XLRI, SPJIMR, or equivalent top-tier global business school) — strongly preferred.
• Bachelor’s degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
• Certifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.

Responsibilities

• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.

Skills

GEO Strategy

Client Advisory

Strategic Workshops

Pharma Domain

AI/LLM Knowledge

RFP Proposals

Education

MBA (IIM/ISB/XLRI)

Bachelor's in Engineering/Life Sciences

SEO/GEO Certifications (advantage)

Tools

SEMrush

BrightEdge

Ahrefs

Screaming Frog

Looker Studio

Google Analytics 4

Job description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: GEO Strategist / Consultant

You will be responsible for: This is a senior individual contributor and client-advisory role. As a GEO Strategist / Consultant, you will serve as the strategic backbone of Indegene’s Generative Engine Optimization engagements — translating client business objectives into actionable GEO strategies, defining optimization roadmaps, and advising pharma brand, digital, and medical teams on how to achieve discoverability and authority in AI-driven search ecosystems (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM platforms).
You will work closely with the leadership, account teams, and delivery squads to shape engagement strategy, design solution frameworks, lead client workshops, and ensure that every GEO engagement is grounded in pharma domain reality and delivers measurable business impact.

Must Have

About you:

Strategy Development & Client Advisory

• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.

Solution Design & GTM Support

• Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.
• Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.
• Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene’s GEO methodology for the life sciences context.
• Support thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO.

Engagement Oversight & Quality Assurance

• Serve as the strategic anchor on active GEO engagements — ensuring that delivery execution stays aligned with the strategic intent and business outcomes agreed with the client.
• Conduct regular strategy reviews with delivery leads to course-correct, optimize approach, and identify upsell opportunities.
• Define and monitor engagement-level KPIs: AI citation rate, entity authority scores, LLM content coverage, and AI share of voice — translating performance data into strategic recommendations.
• Navigate MLR/MedLegal considerations in GEO strategy design, ensuring all recommendations are regulatory-compliant while maximizing search and AI performance.

Knowledge Building & Innovation

• Track the rapidly evolving AI search and LLM landscape; synthesize emerging trends and competitive intelligence into actionable insights for the practice.
• Build internal IP — GEO frameworks, benchmarking models, competitive analysis tools, and research reports — that strengthen Indegene’s market positioning.
• Mentor GEO Leads and Analysts on strategic thinking, client communication, and pharma domain application.
• Contribute to CoE initiatives — methodology refinement, tool evaluation, and cross-functional integration with content, omnichannel, and data teams.

Good to have

Qualifications & Experience

Education

• MBA from a premier institution (IIMs, ISB, XLRI, SPJIMR, or equivalent top-tier global business school) — strongly preferred.
• Bachelor’s degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
• Certifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.

Experience Profile

• 8+ years of progressive experience in digital strategy, SEO, content strategy, or digital marketing — with at least 3+ years in a strategic/consulting capacity.
• Minimum 1–2 years of demonstrated experience in GEO, LLM content strategy, or AI-driven search optimization.
• Strong track record of designing and executing search/digital visibility strategies for enterprise clients, ideally in a consulting or services environment.
• Client-facing credibility at the VP/Director level — comfortable leading strategic conversations with pharma brand, digital, and medical leadership.
• Experience working in matrixed organizations across capability leads, account teams, and senior leadership.

Life Sciences Domain

• Deep understanding of the life sciences digital ecosystem — pharma, biotech, medtech, or healthcare services.
• Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.
• Understanding of pharma commercial excellence, therapy area brand strategy, and regulatory frameworks (FDA, EMA, CDSCO).

Technical & Functional Skills

• GEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture.
• SEO: Technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, international SEO.
• Tools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.
• AI Platforms: Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.
• Strategy & Communication: Executive-quality storytelling, workshop facilitation, strategic framework design, and stakeholder management.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.