ABOUT THE COMPANY
MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector working with schools, colleges, universities, EdTech platforms, coaching institutes, and e-learning brands.
ABOUT THE ROLE
We are looking for a creative and detail-oriented Graphic Designer & Video Editor who can craft compelling visual content tailored to education-focused audiences. The ideal candidate will bring both design excellence and video storytelling skills to help our clients grow their brand, enrolments, and digital presence.
KEY RESPONSIBILITIES
Graphic Design
- Conceptualise and design visual assets including social media creatives, digital banners, mailers, WhatsApp campaigns, display ads, and landing page graphics — specifically for educational institutions and EdTech brands.
- Develop and maintain brand identities (logos, colour palettes, typography guides) for client schools, colleges, and educational platforms.
- Design admission campaign creatives, course brochures, e-flyers, infographics, and newsletters for print and digital use.
- Create UI mockups and wireframes for educational websites and microsites when required.
- Collaborate with the marketing and content team to translate briefs into visually impactful designs that resonate with students, parents, and educators.
- Ensure all design output is on-brand, on-time, and aligned with the client's campaign goals.
Video Editing & Motion Graphics
- Edit raw footage into polished videos for admission campaigns, institute testimonials, faculty introductions, online course promos, reels, and YouTube content.
- Create engaging short-form video content (Instagram Reels, YouTube Shorts, Facebook videos) optimised for education-sector audiences.
- Produce motion graphics, animated explainer videos, kinetic typography, and animated social media posts using After Effects or similar tools.
- Add subtitles, voiceovers, music, and sound design to video content in line with brand guidelines.
- Compress, export, and deliver videos in platform-appropriate formats and resolutions.
- Maintain a structured library of video assets, project files, and raw footage for each client.
Collaboration & Process
- Work closely with the art director, copywriters, and digital marketing team to plan and execute campaigns end-to-end, meeting deadlines without compromising quality.
- Participate in creative brainstorming sessions and contribute fresh concepts tailored to education marketing trends.
- Manage multiple client projects simultaneously with clear version control and file management.
- Incorporate feedback from internal teams and clients promptly and professionally.
AI & New-Age Technology
- Use generative AI tools (Adobe Firefly, Canva AI, Midjourney, or similar) to speed up design concepts, mockups, and campaign visual ideation.
- Leverage AI-powered video editing features (Premiere Pro AI tools, Runway, or similar) for auto-captioning, background removal, and rough-cut assembly.
- Use AI-based tools for voiceover generation, text-to-speech, and music/sound design to speed up video production.
- Apply AI-driven upscaling, colour correction, and asset optimisation tools to improve output quality and turnaround time.
- Stay updated on new-age creative AI tools and evaluate their relevance for design and video workflows.
SKILLS & REQUIREMENTS
Must-Have
- 5–7 years of hands-on experience in graphic design and video editing, preferably within a digital or interactive agency.
- Proficiency in Adobe Photoshop, Illustrator, and CorelDRAW for print and digital design.
- Proficiency in Adobe Premiere Pro and/or After Effects for video editing and motion graphics.
- Strong understanding of social media creative formats across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
- Demonstrable portfolio showcasing both graphic design and video editing work.
- Ability to think creatively — from concept ideation to final execution — not just template-based production.
- Eye for colour theory, typography, layout, and visual hierarchy.
- Familiarity with AI-based design tools (Adobe Firefly, Canva AI, Midjourney, or similar).
Good-to-Have
- Prior experience working on campaigns for schools, colleges, EdTech, or educational institutions is a strong advantage.
- Basic knowledge of digital advertising formats (Google Display, Meta Ads, YouTube pre-rolls).
- Experience with Canva Pro for quick turnaround deliverables.
- Knowledge of video SEO best practices for YouTube.
- Basic understanding of HTML/CSS or web design tools (Figma, Adobe XD) is a plus.
- Ability to do basic photo retouching and product/campus photography editing.
TOOLS
Photoshop, Illustrator, CorelDRAW, Premiere Pro, After Effects, Canva, AI-based design tools.
PERSONAL ATTRIBUTES
- Creative thinker with strong conceptualisation ability and a passion for visual storytelling.
- Self-driven, proactive, and capable of working independently as well as part of a team.
- Strong attention to detail and commitment to delivering pixel-perfect, high-quality output.
- Excellent time management skills with the ability to handle multiple deadlines.
- Good communication skills to understand client briefs and present creative ideas confidently.
- Passionate about education, technology, and making learning more engaging through design.