Manager, Content Strategy

Bounteous; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Bounteous is seeking an experienced Content Lead to anchor the content function within our global Marketing Operations team. This hands-on role suits a strong creator who can build content from scratch and manage processes that keep a global content engine running efficiently.

The ideal candidate has 7–10 years of B2B content experience and a proven ability to produce high-quality work with minimal revision cycles.

Qualifications

• 7–10 years of B2B content experience, ideally in IT services, technology, or AI/data-driven industries.
• A strong content creator—known for producing clean, well-structured, audience-ready work that requires minimal rework.
• Experience creating content for multiple regions including EMEA and North America, with sensitivity to local tone and market context.
• Hands-on experience with internal communications—emails, intranet pages, PDFs, and employee-facing content.
• Comfortable doing both creation and execution—writing a whitepaper and publishing an intranet page.
• Experience working with and taking direction from multiple stakeholders across functions and seniority levels.
• Background in managing or contributing to thought leadership programmes in a B2B context.

Responsibilities

• Content Creation & Thought Leadership: Create high-quality B2B content across formats and translate ideas for audiences.
• Internal Communications: Draft and publish internal emails, maintain intranet pages, produce leadership PDFs and updates.
• Content Creation & Brand Collaboration: Align content with brand guidelines and publish across channels using WordPress, Drupal, Stencil, and SharePoint.
• Marketing Operations Integration: Align content outputs with marketing pipeline objectives and maintain content performance dashboards.

Skills

B2B content creation

Content strategy

Storytelling

Internal communications

Cross-regional collaboration

Tools

WordPress

Drupal

Stencil

SharePoint

Stensul

Claude/ChatGPT AI tools

Job description

7 to 12 years of experience
Skills: B2B Content

We are hiring an experienced Content Lead to anchor the content function within our global Marketing Operations team. This is a hands‑on role for a strong creator and operator — someone equally comfortable building content from scratch and managing the processes that keep a global content engine running efficiently.

The ideal candidate brings 7–10 years of B2B content experience, with a proven ability to produce high‑quality work with minimal revision cycles. You will create and commission thought leadership content, manage the global content calendar, support internal communications, and work closely with business and brand stakeholders across regions including EMEA and North America.

You will sit within the Marketing Operations team and be a critical contributor to its broader charter — bringing both creative capability and operational rigour to everything you produce.

Content Creation & Thought Leadership

• Create high-quality B2B content across formats — thought leadership POVs, whitepapers, case studies, blog posts, website copy, and campaign assets — with minimal revision required
• Work with business leaders to understand their areas of expertise and translate ideas into polished, audience‑ready content
• Develop and maintain the annual thought leadership roadmap aligned to our AI solutions positioning and key industry narratives
• Adapt content for different regions and audiences — including EMEA and North America — ensuring relevance, tone, and market fit

Internal Communications

• Take a brief from stakeholders and turn it into clear, polished employee‑facing content — independently and on time
• Draft and publish internal emails using Stensul, ensuring on‑brand formatting and timely delivery
• Create and maintain intranet pages on SharePoint, keeping content current, well‑structured, and easy to navigate
• Produce internal PDFs and supporting documents for leadership updates, all‑hands communications, and culture narratives
• Support the Global Comms Director on internal communication planning, calendar management, and execution
• Partner with HR and leadership to ensure employee messaging is consistent and aligned with company direction

Content Creation & Brand Collaboration

• Take on ad hoc content creation as required — case studies, website updates, campaign assets — working to brief without extensive hand‑holding
• Work closely with the branding team to ensure all content is visually and tonally aligned with brand guidelines
• Use appropriate tools — including WordPress, Drupal, Stencil, and SharePoint — to create and publish content across channels
• Build repeatable, scalable processes to reduce revision cycles and improve output consistency
• Partner with brand on new content formats, templates, and storytelling initiatives

Marketing Operations Integration

• Function as a core member of the Marketing Operations team — contributing to planning cadences, reporting, and cross‑functional coordination
• Align content outputs — ensuring content serves marketing pipeline objectives
• Maintain content performance dashboards and use insights to inform editorial decisions
• Take clear direction from multiple stakeholders simultaneously, managing priorities without losing quality or pace

Experience & Background

• 7–10 years of B2B content experience, ideally in IT services, technology, or AI/data‑driven industries
• A strong content creator — known for producing clean, well‑structured, audience‑ready work that requires minimal rework
• Experience creating content for multiple regions including EMEA and North America, with sensitivity to local tone and market context
• Hands‑on experience with internal communications — emails, intranet pages, PDFs, and employee‑facing content
• Comfortable doing both creation and execution — equally capable of writing a whitepaper and publishing an intranet page
• Experience working with and taking direction from multiple stakeholders across functions and seniority levels
• Background in managing or contributing to thought leadership programmes in a B2B context

Tools & Platforms

• Proficient with email creation tools, specifically Stensul or equivalent platforms
• Experienced with intranet and CMS platforms including SharePoint, WordPress, and Drupal
• Comfortable using design and content creation tools such as Stencil for on‑brand visual content
• Fluency with AI tools: hands‑on experience building repeatable workflows using platforms such as Claude or ChatGPT — including structured project creation, prompt design, and operationalising AI assistance across the content lifecycle
• Proficiency with content and marketing operations tools — project management platforms, DAMs, and content analytics