Manager - Community Outreach Program

Medanta; Uttar Pradesh; On-site; INR 600,000 - 900,000; Full time

Job summary

Medanta Noida is seeking a seasoned healthcare marketing professional to lead community outreach and establish Medanta as a preferred healthcare destination among physicians and hospitals. You will plan activities, campaigns, and partnerships to boost visibility and patient footfall, collaborating closely with sales and marketing teams.

The ideal candidate has 5+ years in healthcare marketing, strong strategic and data-driven mindset, and excellent communication skills.

Qualifications

• 5+ years of experience in healthcare marketing.
• MBA with specialization in marketing would be an advantage.
• Strategic thinking and planning required.
• Data-driven decision making required.
• Strong networking and relationship-building skills.
• Excellent communication and negotiation skills.

Responsibilities

• Plan and organize community-based activities, camps & OPDs.
• Coordinate with marketing, PR and communication teams to ensure brand consistency.
• Analyze and review all community outreach programs.
• Build relationships with customers, potential customers, physicians and officials.
• Liaise with sales team and stay updated on new services and programs.
• Provide training and capacity building of community outreach team.
• Develop new associations / tie-ups to promote Medanta.
• Engage with referral doctors.
• Conduct RWA Connect Activities.

Skills

Healthcare marketing

Strategic thinking

Data-driven decisions

Networking/relationship building

Communication & negotiation

Team coordination

Education

MBA in Marketing

Job description

We are looking for a candidate to join our Sales and Marketing team at Medanta Noida who will be responsible for establishing Medanta as the preferred healthcare destination among physicians, public sector units, and hospitals. This role will be responsible for planning and executing outreach initiatives to enhance the hospital's visibility, strengthen community relationships, and drive patient footfall through awareness programs, camps, and strategic partnerships.

Job Objective:

To establish Medanta Noida as the first choice in healthcare among the community outreach.

Job Responsibility:

• Plan and organize community based activities, camps & OPD's
• Coordinate with marketing, PR and communication teams to ensure brand consistency.
• Analysis and review all community outreach programs.
• Build relationship with customers, potential customers, physicians and other officials.
• Liaise with sale team and stay updated on new services and programs.
• Training and capacity building of community outreach team
• New Associations / Tie-Ups to Promote Medanta
• Engagement with referral doctors.
• Conduct RWA Connect Activities.

Key Qualification, Skills and Attributes

5+ years of experience in healthcare marketing

MBA with specialization in marketing would be an advantage

Strategic thinking and planning

Data-driven decision making

Strong networking and relationship-building skills

Excellent communication and negotiation skills