Manager – Business Loans Growth Dimensions HRD Consultants

The Corporate Institute; Delhi; On-site; INR 800,000 - 1,500,000; Full time

Job summary

The Corporate Institute in Delhi is seeking a results-oriented specialist to drive business loan growth and program execution. You will partner with MSME Credit & Product teams to accelerate disbursals, optimize funnels, and deliver scalable, CAC-efficient initiatives.

Responsibilities include managing multi-channel campaigns (SMS, WhatsApp, RCS), collaborating with Brand for creatives, conducting A/B tests, and delivering insights with dashboards and ROI reporting to stakeholders.

Responsibilities

• Drive growth for Business Loans by partnering with MSME Credit & Product teams to scale funnel efficiency.
• Execute multi-channel campaigns across SMS, WhatsApp, RCS to generate leads and engagement.
• Collaborate with Brand for compelling creatives and content, and run A/B tests to optimize messaging.
• Monitor funnels, identify journey pain points, and implement improvements with call center/ops teams.
• Deliver daily/weekly performance metrics, ROI, and P&L accountability for programs.

Job description

Business Loan Growth & Program Execution:

• Partner with MSME Credit & Product teams to accelerate BL scale and funnel efficiency.
• Execute new growth initiatives, e.g., Pre-Approved BL, proprietor-to-partnership expansion, and Self-Employed Professionals (Doctors/CA programs).
• Own business disbursal outcomes and continuously optimize programs to drive scale.
• Collaborate with internal teams and external partners to implement initiatives successfully.

Communication & Campaign Management:

• Execute campaigns across SMS, WhatsApp, RCS, and other channels to drive leads and engagement.
• Work with the Brand team to create effective creatives and content.
• Conduct A/B testing and experiments to optimize messaging, targeting, and campaign performance.
• Monitor campaign effectiveness and adjust strategies to improve funnel efficiency and CAC.

Journey Management & Conversion Optimization:

• Analyze program funnels, identify pain points in the customer journey, and implement changes for improved outcomes.
• Work with call center and operations teams to ensure seamless execution of journeys.
• Manage communication workflows via WebEngage or other engagement tools.

Insights & Reporting:

• Conduct surveys and consumer research to gather insights on customer behavior and preferences.
• Monitor daily/weekly performance metrics, report on disbursals, conversion, and program ROI.
• Deliver P&L accountability for assigned programs.
• Work closely with product, tech, and operations teams to deliver initiatives with technical or operational dependencies.