Manager – Business Finance

Rozana Rural Commerce Private Limited; Delhi; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Rozana Rural Commerce Private Limited is seeking a Manager – Business Finance to act as a strategic finance partner. You will support leadership with financial analysis, budgeting, forecasting, profitability management, and data-driven decisions.

The role collaborates with Sales, Supply Chain, Procurement, Operations, and HR to drive sustainable growth. The position emphasizes MIS, dashboards, rolling forecasts, and ROI evaluation, requiring strong analytical and communication skills in a

Qualifications

• CA or MBA in Finance with strong accounting and FP&A knowledge.
• 6–9 years in Business Finance, FP&A, or related fields.
• Experience in FMCG/retail/e-commerce or high-growth settings.

Responsibilities

• Lead monthly/weekly performance reporting and analytics.
• Own budgeting, forecasting, and variance analysis cycles.
• Develop dashboards and MIS for leadership.
• Assess unit economics and profitability across channels.
• Partner with Sales, Ops, Supply Chain to drive financial discipline.

Skills

P&L analysis

Cash flow forecasting

Financial modelling

Variance analysis

Management reporting

Budgeting & forecasting

Profitability analysis

Data-driven decision making

Education

CA

MBA (Finance)

Tools

Power BI

Tableau

ERP systems (SAP/Oracle/Tally/Zoho)

Job description

Employment Type: Full-Time

About the Role

We are looking for a Manager – Business Finance who will act as a strategic finance partner to the business, supporting leadership with financial analysis, business performance tracking, budgeting, forecasting, profitability management, and data-driven decision-making.

The role will work closely with Sales, Supply Chain, Procurement, Operations, Category, HR and Leadership teams to understand business drivers, identify financial risks and opportunities, improve margins, and ensure sustainable and profitable growth.

Key Responsibilities

1. Business Performance & Financial Analysis

• Prepare and analyse monthly, weekly and periodic business performance reports.
• Track Revenue, Gross Margin, Contribution Margin, EBITDA, working capital and other key financial metrics.
• Analyse actual performance against Budget, Forecast and Business Plan.
• Identify business gaps, cost leakages and profitability improvement opportunities.
• Provide actionable insights to business and senior management.

2. MIS & Management Reporting

• Develop and maintain business MIS and management dashboards.
• Prepare monthly business review packs for senior management.
• Track performance by state, region, channel, category, product and business vertical, wherever applicable.
• Ensure accuracy and timeliness of financial and operational reports.
• Develop automated reports and dashboards to reduce manual reporting.

3. Budgeting & Forecasting

• Coordinate the annual budgeting and financial planning process.
• Prepare monthly/quarterly forecasts based on business performance.
• Support business teams in preparing revenue, expense and profitability projections.
• Conduct Budget vs. Actual variance analysis and recommend corrective actions.
• Maintain rolling forecasts and scenario-based financial models.

4. Profitability & Unit Economics

• Analyse product/category/channel-level profitability and unit economics.
• Monitor gross margins, discounts, schemes, logistics costs, fulfilment costs and other variable costs.
• Support pricing, promotion and commercial decisions through financial analysis.
• Evaluate the financial impact of new business initiatives and expansion plans.
• Partner with the Sales team to monitor revenue, targets and profitability.
• Monitor schemes, incentives, discounts, trade spends and commercial payouts.
• Support sales leadership with financial insights for business decisions.
• Review commercial proposals from a financial and ROI perspective.

6. Cost & Expense Management

• Monitor operating expenses against approved budgets.
• Identify cost overruns and areas of unnecessary expenditure.
• Work with functional heads to improve cost efficiency and productivity.
• Conduct cost-benefit and ROI analysis for major business initiatives.

7. Working Capital Management

• Monitor receivables, payables, inventory and cash conversion cycle.
• Analyse working capital trends and highlight potential risks.
• Coordinate with Finance, Procurement and Operations teams for working capital optimisation.
• Support cash-flow forecasting and liquidity planning.

8. Business Planning & Decision Support

• Develop financial models for new stores, markets, categories, products and business initiatives.
• Conduct ROI, payback and sensitivity analysis.
• Support leadership in evaluating strategic business opportunities.
• Translate financial data into clear business recommendations.

9. Cross-Functional Business Partnering

• Work closely with Sales, Operations, Supply Chain, Procurement, HR and other functions.
• Challenge business assumptions from a financial perspective.
• Ensure financial discipline across business functions.
• Build strong relationships with stakeholders while maintaining financial governance.

10. Process Improvement & Controls

• Identify opportunities to improve finance processes, reporting and controls.
• Standardise financial reporting formats and KPIs.
• Improve data accuracy and reconciliation mechanisms.
• Support implementation/enhancement of ERP, BI and financial reporting systems.
• Ensure compliance with internal finance policies and approval matrices.

KRA Key Deliverables / Measures

Business Performance Management Accurate and timely tracking of revenue, margin, EBITDA and business KPIs

MIS & Reporting Timely submission of weekly/monthly MIS and management dashboards

Budgeting & Forecasting Accuracy of budgets, forecasts and rolling projections

Variance Analysis Identification and closure of major Budget vs Actual gaps

Profitability Improvement Identification and execution of margin and cost optimisation initiatives

Business Partnering Finance support to Sales, Operations, Supply Chain and Leadership

Commercial Finance ROI analysis of schemes, discounts, incentives and commercial proposals

Working Capital Improvement in receivables, inventory, payables and cash conversion

Cost Management Control of OPEX and reduction of avoidable/unproductive costs

Financial Modelling Accurate business cases, scenario analysis and investment models

Process Automation Reduction of manual MIS and improvement in reporting efficiency

Financial Controls Adherence to approval processes, policies and financial governance

Decision Support Timely and actionable financial insights for management decisions

Candidate Profile

Education

• CA / MBA (Finance) preferred.

Experience

• 6–9 years of relevant experience in Business Finance, FP&A, Commercial Finance, Management Accounting or Business Partnering.
• Experience in FMCG, Retail, E-commerce, D2C, Distribution, Fintech or high-growth businesses will be preferred.
• Candidates with experience handling multi-location/multi-state business performance would be advantageous.

Technical Skills

• Strong knowledge of P&L, Balance Sheet and Cash Flow.
• Strong financial modelling and forecasting capabilities.
• Advanced MS Excel skills.
• Experience with Power BI / Tableau / BI dashboards preferred.
• Working knowledge of ERP/accounting systems such as SAP, Oracle, Tally, Zoho or similar.
• Strong understanding of unit economics and profitability analysis.
• Strong analytical and problem-solving ability.
• Commercial/business acumen.
• Ability to challenge business decisions constructively.
• Strong attention to detail and financial discipline.
• Ability to work in a fast-paced, high-growth environment.
• Excellent communication and presentation skills.
• Ability to convert complex financial information into simple business insights.