Manager - Biddable Media

Havas Media Network India; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Havas India is seeking a results-driven Manager for our Paid Social & Search team to lead and optimize paid media efforts across Google, Facebook, LinkedIn, and more.

The role requires 5+ years in social media marketing with hands-on campaign management, budgeting, and analytics. You will mentor a team of paid media specialists and report on performance to stakeholders.

Qualifications

• Bachelor's or Master's degree in Marketing, Business or a related field
• Master's degree preferred for advanced roles
• 5+ years in social media marketing with focus on paid social & search advertising
• Proven track record managing paid search & social campaigns
• Proficiency with Google Ads, Facebook/Instagram Ads Manager, LinkedIn/Twitter Ads

Responsibilities

• Develop and execute paid media strategies aligned to marketing goals
• Oversee creation, optimization and management of campaigns on Google, Facebook, Instagram, LinkedIn, Twitter
• Define audience segments and tailor ad campaigns to demographics, behaviors, and interests
• Collaborate with creatives to develop compelling ad copy and visuals
• Monitor budgets and ROI, adjust allocations as needed
• Analyze performance data and provide actionable insights for optimization
• Lead and mentor a team of paid media specialists
• Prepare and present detailed performance reports to stakeholders

Skills

Leadership

Data-driven

Analytical skills

Communication skills

Paid media

Education

Bachelor's / Master's degree in Marketing or Business

Master's degree preferred

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Twitter Ads

Instagram Ads

Job description

We are seeking a highly skilled and motivated Manager for our Paid Social & Search team to lead and drive our search and social media advertising efforts. The Manager - Biddable Media will play a pivotal role in developing and implementing paid social & search strategies across various platforms to increase brand visibility, engagement, and conversion rates. The ideal candidate should have a strong background in search and social media marketing, excellent leadership skills, and a data-driven approach. If you're a results-oriented professional with a passion for search and social media advertising, we want to hear from you.

Key Responsibilities

Paid Search & Social Strategy: Develop and execute comprehensive paid media strategies that align with overall marketing goals and target audience. Identify opportunities for growth and stay updated on industry trends and best practices.

Campaign Management: Oversee the creation, optimization, and management of paid media campaigns on platforms such as Google, Facebook, Instagram, Twitter, LinkedIn, etc. Set campaign objectives, budgets, and KPIs, and ensure campaigns are on track to meet goals.

Audience Targeting and Segmentation: Define target audience segments and tailor ad campaigns to specific demographics, behaviors, and interests. Utilize audience insights and data to optimize targeting strategies continually.

Ad Creative and Copy: Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience. Write and test ad copy for optimal engagement and conversion rates.

Budget Management: Monitor and manage advertising budgets, ensuring efficient allocation and ROI optimization. Track and analyze campaign expenses and adjust budgets as needed.

Performance Analysis: Regularly review and analyze paid media campaign performance using analytics tools. Provide insights and recommendations based on data to improve campaign effectiveness.

Team Leadership: Lead and mentor a team of paid media specialists. Foster a collaborative and results-driven work environment.

Reporting and Documentation: Prepare and present detailed performance reports to stakeholders, highlighting key metrics and achievements. Maintain documentation of campaign strategies, experiments, and results.

Qualifications

• Bachelor's / Master's degree in Marketing, Business, or a related field. Master's degree (preferred). Minimum of 5+ years of experience in social media marketing, with a focus on paid social & search advertising.
• Proven track record of managing successful paid search & social media campaigns. Proficiency in using paid media advertising platforms such as Google Ads & Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills and the ability to derive actionable insights from data.
• Excellent written and verbal communication skills.
• Leadership experience with the ability to manage and inspire a team.
• Up-to-date with industry trends and digital marketing best practices.

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit Havas India and follow Havas India on social media.