Manager AEP

PwC; Hyderabad, Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

PwC is seeking a data platform specialist in Hyderabad to drive real-time customer data solutions using Adobe Experience Platform. You will work with XDM, identity resolution, and data governance to deliver segmented audiences across sources and destinations.

You will collaborate with business and technical stakeholders, perform data modeling, and apply REST APIs and programming skills to implement scalable, AI-ready foundations for client engagements.

Qualifications

• Hands-on implementation with Adobe Experience Platform or RT CDP.
• Strong knowledge of XDM, data ingestion, identity service, and CTI.
• Proficient in SQL with experience on customer, event, and transactional data.
• Knowledge of data modeling, identity resolution, and profile unification.
• Experience with JSON, CSV, Parquet, Avro formats and REST APIs.
• Programming: Python, Java, JavaScript or similar language.
• Consulting or client-facing experience and stakeholder communication.
• Awareness of AI/ML-ready data foundations and Adobe AI capabilities.

Responsibilities

• Implement and optimize customer data platforms for real-time use cases.
• Collaborate with business and technical stakeholders to gather requirements.
• Leverage XDM, Identity Service, and Real-Time Customer Profile for segmentation.
• Integrate data sources/destinations and govern data flows.
• Communicate data platform solutions and project status clearly to clients.

Skills

Adobe Experience Platform

SQL

Data modeling

Identity resolution

REST APIs

Python/Java/JS

AI/ML foundations

Consulting experience

Tools

Salesforce Data Cloud

Treasure Data CDP

Segment

Tealium

Job description

Role & responsibilities

Hands-on implementation experience with Adobe Experience Platform or Adobe Real-Time CDP.

Strong knowledge of XDM, Data Ingestion, Identity Service, Real-Time Customer Profile, segmentation, sources, destinations, governance, Query Service, and platform APIs.

Strong SQL skills and experience working with customer, event, and transactional datasets.

Knowledge of customer data modeling, identity resolution, and profile-unification principles.

Experience with JSON, CSV, Parquet, Avro, or similar data formats.

Understanding REST APIs, authentication methods, and enterprise integration patterns.

Working knowledge of Python, Java, JavaScript, or another relevant programming language.

Consulting or client-facing experience, including requirements gathering and communication of data and platform solutions to business and technical stakeholders.

Understanding of AI/ML-ready customer data foundations and Adobe AI capabilities such as Customer AI, predictive scoring, and AI-assisted platform operations.

Good-to-Have Skills

• Experience with Salesforce Data Cloud, Treasure Data CDP, Segment, Tealium, or comparable customer data platforms.
• Understanding Salesforce Data Cloud capabilities such as Calculated Insights, audience segmentation, activation targets, and Data Actions.
• Exposure integrations with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, or Personalization.
• Experience delivering customer data solutions within large or regulated enterprises.